SEO Basics

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SEO Basics

A Guide to SEO Best Practices for Small Business

Resident SEO expert Ryan Eland brings you a guide on SEO best practices for small business. In this e-book, you'll gain a high level overview of the primary things you need to focus on in order to have success in the search engines, as well as:

  • Keyword identification and placement
  • Content writing best practices
  • Proper metadata usage
  • Page load speed and SEO
  • URL structure
  • Proper image optimization
  • Mobile SEO

The Importance of SEO

SEO is difficult, but worth it. No other practice gives us such direct insight into what people want and are searching for. This means that search traffic consistently ranks up there with email for the highest converting web traffic. SEO is simply the process of positioning your answer—hopefully the best answer—on the first page of a search engine, so that people click to your website and find what they need.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder