While live webinars require a static start time and initial invites to go out ~2 weeks in advance to drive registration, automated / pre-recorded webinars allow for dynamic start times. This means they can appear live based on how you set the date and time structures.
For example, you can set the webinar to automatically start 10-15 minutes from when the end user clicked through to the registration page. If a potential attendee can’t make it immediately, then offer up additional dates and time combinations that may better suit their schedule. This should result in higher registration rates.
When running a live webinar, you can certainly employ persuasion tactics to induce engagement. Something to keep in mind: constantly changing webinar dates can affect audience attendance numbers and production quality, which can sometimes make it tricky to execute these tactics.
Automated webinars offer more flexibility in terms of pulling off different persuasion methods. For instance, you can use Infusionsoft to add a social selling tool or sale-ending countdown clock on the screen at any point in your pre-recorded presentation. Pretty cool, huh?
Both live and automated webinars let you follow up with contacts afterward to generate additional sales. Did you know? Webinar follow-up sales are equal to or even greater than sales solicited during the webinar.
What’s more, automated webinars allow you to can track major engagement analytics as it relates to your content. You can use this information to tailor your conversation, which can lead to higher customer conversion.
There are a plethora from which to choose, but EverWebinar and Stealth Seminar are a couple popular options. Plus, they integrate with Infusionsoft’s powerful follow-up platform.
Probably not your first or most sales-centric piece. Practice makes perfect, so record and rewatch everything—even the cringeworthy moments—until you hit your presentation-style stride and are comfortable sharing it with the world.
Be clear whether you want an attendee to buy your product / service or opt in to something.
If so, you may want to consider a live webinar over a pre-recorded, automated webinar.
It’s up to you, but offers usually make an appearance toward the end of a webinar. They can be mentioned at any time during a live presentation, and preset to appear whenever you’d like in a pre-recorded webinar.
Whatever your topic, you’ll want attendees to be well-informed and feeling confident about the product or service you’re selling.
If so, consider when and to whom. Sending it to certain segments of your audience could yield higher interest and, hopefully, conversion.
That depends on the individual and what interested them. With an automated webinar, you can track engagement analytics as it relates to your content. This means you can follow up with confidence knowing what the contact has experienced. If they bailed before the content gets juicy, see if they want to register again!
No credit card needed
Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder