Email Performance Tool Set

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Email Performance Tool Set

If you’re using email marketing as part of your overall marketing campaign, you need to understand how to measure your success. For many small businesses, the biggest challenge is understanding which metrics to use and how to apply them. This is where we’re here to help. The Email Performance Tool Set combines the e-book “Guide to Email Metrics” with a prebuilt, easy to use campaign performance Excel tool.

Whether you’re just getting your email marketing strategy off the ground or you’re looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.

In this toolkit, you'll learn seven of the most important metrics for email marketing and how to calculate them:

  • Bounce rate
  • Click-through rate
  • Complaint rate
  • Conversion rate
  • Cost per conversion
  • Delivery rate
  • Unsubscribe rate

But knowing your numbers isn’t as important as what you do with them. So you will discover basic benchmarks and goals, you can use to keep improving. The campaign performance tool gives you hands-on experience to put your metrics to the test. Download now and see what you can do with your email marketing.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder