Infusionsoft Email Campaign Performance Tool

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Infusionsoft Email Campaign Performance Tool

Metrics are important because they help you measure your success. Download this tool that provides three resources to help you analyze your email performance: 

  • Campaign Dashboard: Lets you run metrics on up to five campaigns at a time, giving you a complete picture of the success of each campaign
  • A/B Test Site: Lets you measure A/B testing (aka split testing) on two campaigns, giving you a quick picture of what’s working and what could use improvement
  • Month-to-Month Analysis: Lets you track a long term campaign (like a newsletter) over twelve months to see your peaks and valleys so that you can identify success and repeat it

This Excel tool is designed to complement our e-book, “Guide to Email Metrics,” which provides detail on each of the key metrics you’ll need to understand and improve your email campaign strategies. If you haven’t read it yet, now’s the time. It’s a quick and valuable read.

These instructions are a quick start explanation on how to use the tool. Please note that they do not provide a how-to for gathering the data you will input into the worksheets. Nor do they give detailed suggestions on how the data can be used to improve your marketing efforts. You will, however, find a few suggestions on how to interpret the results, as well as additional content you can access to sharpen your efforts.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder