Abandoned carts. Unopened emails. Failed promotions.
Not everything will resonate with your customers, and that’s okay. But, rather than brush those unsuccessful experiments aside, focus on the one thing that can make a difference: collecting customer data.
After every interaction, marketing campaign, or sale, you have the opportunity to gather data and learn more about your customers. You can understand what they like and don’t like, how they prefer to consume information, how much they want to spend on a certain item and more.
All this information allows you to better personalize your products or service to increase conversions, retain customers, and ultimately increase revenue.
It’s impossible to capture every single customer datapoint nor should you want to. Only capture data relevant to your business which can help personalize the customer’s experience. You'll also want to maintain customer trust — if customers feel like you’re requesting (or tracking) hyper-personal, irrelevant data, they’ll end the relationship.
Here are three ways to capture customer data:
Once you collect all this customer data, you need to determine how to act on it in a scalable, realistic way. CRM, sales, and marketing software, like Infusionsoft, lets you intelligently get daily work done, combining all your essentials tools into one app and removing friction from your customer interactions. It eliminates repetitive tasks, like analyzing datasets or creating manual campaigns, to save you time and alleviate stress.
Here are four ways Infusionsoft can help you leverage customer data to increase revenue:
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder