Collect leads
Target, Attract, Capture
Strong leads are the lifeblood of new business, revenue, and future raving fans. Don't ignore one of your business's most important growth levers. Focused cultivation and organizing your leads will level up your client conversions.
Target
We are crystal clear on our target client and the best places to find them.
Attract
We use compelling lead generation content and activities to attract focused and active clients.
Capture
We have systematic ways to capture leads.
Convert clients
Engage, Offer, Close
Converting clients is why you're in business. You have a great solution for your ideal clients, and they consider your price point to be reasonable. Every business can improve how they communicate with leads. Guide clients by educating, engaging, and extending them a compelling offer to buy.
Engage
We effectively engage and educate leads with high-converting content and follow-up activities.
Offer
We craft compelling purchase offers that we intentionally introduce to hot, qualified leads.
Close
We have a systematic sales process that converts leads to clients and follows up with cold leads.
Create fans
Deliver, Impress, Multiply
People do business with personalities and brands they like and trust. The Create Fans phase is where happy clients become raving fans. When your clients have a great experience with your products and services, they buy more, buy repeatedly, and most importantly–tell others. Referrals by friends are considered the most powerful of all references for new leads. They don't need to be targeted, attracted, captured, engaged, or offered nearly at all. They skip the line entirely and are ready to become your client.
Deliver
We have designed a consistent systematic process to deliver our product/service the same way to every client.
Impress
We have designed ways to intentionally deliver unexpectedly delightful experiences to our clients.
Multiply
We consistently multiply client value by getting them to buy more, buy repeatedly, and most importantly, tell others.
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Customer Lifecycle Score
Here’s how your business scored on the PCL framework. Ready to turn these results into action?
Book your free expert reviewBased on their responses, the score they would have seen would be:
STEP 1
Review your scores.
Your score:
Other businesses
- Entry Level
- Experienced
- Expert
- Elite
Your score makes it clear that you’ve built a strong foundation for your business, however there are still other areas in your lifecycle that can use attention.
The good news is you’re already positioned to get very quick results. After you take the time to prioritize the biggest areas of opportunity, you’ll capitalize more than ever on the well-performing areas of your business.
You are headed in the right direction. There is still significant opportunity for growth. Set up your Strategy Session and begin implementing your steps for next-level growth.
Collect Leads
You're on the right track. There are definitely opportunities to better refine your method for targeting, attracting and capturing leads. We’d recommend setting up a bulletproof lead capture system to ensure potential leads don’t slip through the cracks.
Your score:
Other businesses
- Entry Level
- Experienced
- Expert
- Elite
Convert Clients
Your score indicates there are many areas to optimize across your client lifecycle. This is actually good news because it means there is a huge opportunity to develop a method and keep your leads engaged. Without this system in place, you will find it challenging to acquire new leads profitably.
Your score:
Other businesses
- Entry Level
- Experienced
- Expert
- Elite
Create Fans
While you always deliver on your commitments, there is an opportunity to automate your process for getting reviews, referrals, and repeat business. It's time to make clients into brand evangelists.
Your score:
Other businesses
- Entry Level
- Experienced
- Expert
- Elite
STEP 2
Have an expert turn your scores into a plan for your business.
Now that you know where the gaps and opportunities are in your customer lifecycle, the next step is to put together a plan to close those gaps and start seeing better results.
Good news: You don’t have to do this on your own. Book a free call with a customer lifecycle expert who will work with you to create 3 ‘plays’ for your business.
In just 20 minutes you will…
Get expert feedback on your Customer Lifecycle Assessment, including specific insights for your business
Understand exactly how the Perfect Customer Lifecycle can plug the gaps and create growth in your business
Create 3 custom plays, specific to your business, that you can put in place right away
Every great sports team has a playbook, so should you
Just like a great team has a playbook to make sure they score the most goals, your business should have your own set of ‘plays’ that reliably convert your visitors into leads, leads into customers and customers into raving fans.
Without the right plays, your team is working harder than the competition, and scoring fewer goals.
Book a call with an expert today to identify the top 3 plays for your unique business.
Book a call