What is Keap? An Easy Sales and Marketing Automation Software + CRM

Easily integrate tools to simplify payments, scheduling, landing pages, and so much more, Keap’s sales and marketing automations work with your business to grow sales and save time.

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14-day free trial. No credit card required.

#1 all-in-one CRM, sales and marketing automation platform

G2's 2024 Spring Leader Small Business Badge

Rated 4.2 out of 5 based on 1569 reviews on G2

  • Keap is an AWESOME contact management app.

    We have been using Keap for quite a long time, and it has delivered good results in generating...

    Anshu Yadav

    Oct 08, 2025

  • keap review

    I like Keap’s user-friendly interface and its ability to automate sales and marketing...

    Verified User in Information Technology and Services

    Sep 09, 2025

  • great program

    What I like best about Keap is how it brings everything together in one place—CRM, email...

    Amber Jensen

    Sep 09, 2025

  • Top CRM for small company

    Automation: the ability to manage multiple marketing...

    Antonio Tumminello

    Aug 03, 2025

  • love this crm

    easy to use and support is great. they always...

    Verified User in Accounting

    Dec 19, 2024

  • Keap is the central nervous system for my business

    Keap makes it easy for a professional services business to nurture and close. Additionally, it...

    Anthony Howard

    Dec 19, 2024

  • Powerful for Marketing

    Keap is one of the most powerful CRMs with a marketing component on the market. Great for not...

    Walter Orechwa

    Dec 19, 2024

  • Best for CRM Management

    It has customizable template and the automated follow ups and...

    Harish Bugte

    Oct 22, 2024

  • Like having a marketing guru on staff

    The automations make sure no lead goes untouched, which is great for a small business owner...

    Kenneth Chance

    Oct 10, 2024

  • Keap saved my business

    I was getting burned out from my business and everything I loved about what I do was...

    Raylen Davis

    Oct 09, 2024

  • Scales to Support Our Evolving Business

    Customer support is excellent, with chat agents available within minutes and always going the...

    Nigel Gosling

    Oct 09, 2024

  • Best automation platform, almost addictive to use!

    Keap automates processes not just for sales and marketing but also for operational activity of...

    Shoaib Aslam ACA FMAAT

    Oct 08, 2024

Keap is built on 20 years experience working with over 200,000 entrepreneurs

Featured in

Entrepreneur logo

Forbes logo

pcmag.com logo

The Wall Street Journal logo

Easy Automations

Build automations in minutes using intuitive “When/Then” templates

Easy Automations Workflow

Advanced Automations

Build endlessly customizable processes and optimize every lead with tagging, segmenting, and activity triggers.

Sales pipeline Workflow

CRM

Get our not-so-secret sauce. CRM powered by Automation saves our customers 10 hours a week on average.

CRM Workflow

Keap is a game changer!
See for yourself.

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Integrations

Seamlessly connect Keap to Gmail, Outlook, PayPal, and more. Plus our Zapier integration connects with over 2500 apps to meet any business need.

Chart of some possible integrations with Keap

Expert Coaching

Go way beyond onboarding. Keap’s Expert Coaching sets you up to succeed with winning strategies to immediately see growth.

Chart of some possible integrations with Keap

Keap combines features like:

Marketing Automation icon

Marketing Automations

Sales Automation icon

Sales Automations

CRM icon

CRM

Payments icon

Payments and Invoicing

Email Marketing icon

Email Marketing

Appointments and Scheduling icon

Appointments and scheduling

Lead Capture icon

Lead Capture

Reporting & Analytics icon

Reporting & Analytics

Mobile App icon

Mobile App

Dedicated business line icon

Dedicated business line

5 stars

What our customers are saying

Pic of Ashley Madden, Marketing Agency

“I was able to double my client base after migrating to Keap.”

Ashley Madden | Marketing Agency

Pic of Bryce Henderson, Real Estate Brokerage

“The whole software is great, it's helped me expand my business and I know it would expand yours too.”

Bryce Henderson | Real Estate Brokerage

Pic of Jillian Kendrick, Informed Marketing Solutions

“Every business needs predictable income. Keap helps with that.”

Jillian Kendrick | Informed Marketing Solutions

Pic of April Tate, Travel Agency

“I love Keap! I'm saving over 10 hours a week by using a single system to organize and grow my business.”

April Tate | Travel Agency

Keap is a game changer!
See for yourself.

Try free