Real estate CRM is the key to making your business grow

Keap’s CRM and sales and marketing automation software is proven in its ability to help real estate businesses grow, while creating amazing client experiences along the way.

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I would definitely recommend Keap for realtors. The onboarding and software are great. It helped me expand my real estate business and I know it will help other small business owners expand their business.

Bryce Henderson | Four Peaks Brokerage
Realtor and Keap customer since 2018

Keap’s real estate CRM helps with:

  • Consultation and appointment scheduling
  • Lead qualification and nurture
  • Business calls to your dedicated phone line
  • Automated, consistent client follow-up
  • Client relationship management
  • Alerts for home price changes
  • Requests for important documents
  • Referral programs and discounts
  • Broadcast text and email messaging

#1 all-in-one CRM, sales and marketing automation platform

G2's 2024 Spring Leader Small Business Badge

Rated 4.2 out of 5 based on 1569 reviews on G2

  • Keap is an AWESOME contact management app.

    We have been using Keap for quite a long time, and it has delivered good results in generating...

    Anshu Yadav

    Oct 08, 2025

  • keap review

    I like Keap’s user-friendly interface and its ability to automate sales and marketing...

    Verified User in Information Technology and Services

    Sep 09, 2025

  • great program

    What I like best about Keap is how it brings everything together in one place—CRM, email...

    Amber Jensen

    Sep 09, 2025

  • Top CRM for small company

    Automation: the ability to manage multiple marketing...

    Antonio Tumminello

    Aug 03, 2025

  • love this crm

    easy to use and support is great. they always...

    Verified User in Accounting

    Dec 19, 2024

  • Keap is the central nervous system for my business

    Keap makes it easy for a professional services business to nurture and close. Additionally, it...

    Anthony Howard

    Dec 19, 2024

  • Powerful for Marketing

    Keap is one of the most powerful CRMs with a marketing component on the market. Great for not...

    Walter Orechwa

    Dec 19, 2024

  • Best for CRM Management

    It has customizable template and the automated follow ups and...

    Harish Bugte

    Oct 22, 2024

  • Like having a marketing guru on staff

    The automations make sure no lead goes untouched, which is great for a small business owner...

    Kenneth Chance

    Oct 10, 2024

  • Keap saved my business

    I was getting burned out from my business and everything I loved about what I do was...

    Raylen Davis

    Oct 09, 2024

  • Scales to Support Our Evolving Business

    Customer support is excellent, with chat agents available within minutes and always going the...

    Nigel Gosling

    Oct 09, 2024

  • Best automation platform, almost addictive to use!

    Keap automates processes not just for sales and marketing but also for operational activity of...

    Shoaib Aslam ACA FMAAT

    Oct 08, 2024

Buy or sell homes faster with Keap real estate sales software

  • Generate qualified leads
  • Send messages with a personal touch
  • Keep the deal moving, close the sale fast
  • Drive loyalty and grow sales from current customers

Generate qualified leads with an intuitive CRM

Through Keap’s customizable CRM, you can build mailing lists with custom forms for new listings, reach out to your most promising leads first with automatic lead scoring, and establish your standing as a real estate expert with free valuations to your sellers.

Lead filling out form and then receiving an automated email.

Sales & Marketing Automation helps you send the right message

With Keap’s real estate Sales & Marketing Automation, you can send targeted emails and text messages throughout the sales process—automatically. Whether a buyer or seller, they get the perfect message at the perfect time, based on their actions and behaviors.

Working with a customer in person and recording it in Keap.

Keep the deal moving with your Sales Pipeline

Keap’s easy-to-use Sales Pipeline tells you where every client is within the sales process, allowing you to trigger automatic tasks that close deals or request documentation for home inspections, estimates, and more.

Lead in Keap flowing through automation steps and receiving emails.

Drive loyalty and grow sales with Email Marketing

Keap’s Email Marketing can help you message current clients to ask for referrals, document their experience with testimonials, and share your insights on housing marketing trends and prices with new prospects.

Client flowing through post-sale email automation.

Take your business to the next level with Keap’s real estate CRM.

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Learn how it works

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