Real estate CRM is the key to making your business grow

Keap’s CRM and sales and marketing automation software is proven in its ability to help real estate businesses grow, while creating amazing client experiences along the way.

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14-day free trial. No credit card required.

I would definitely recommend Keap for realtors. The onboarding and software are great. It helped me expand my real estate business and I know it will help other small business owners expand their business.

Bryce Henderson | Four Peaks Brokerage
Realtor and Keap customer since 2018

Keap’s real estate CRM helps with:

  • Consultation and appointment scheduling
  • Lead qualification and nurture
  • Business calls to your dedicated phone line
  • Automated, consistent client follow-up
  • Client relationship management
  • Alerts for home price changes
  • Requests for important documents
  • Referral programs and discounts
  • Broadcast text and email messaging

#1 all-in-one CRM, sales and marketing automation platform

G2's 2024 Spring Leader Small Business Badge

Rated 4.5 out of 5 based on 7 reviews on G2

  • All-in-One Solution That Supercharges Efficiency

    Keap is an amazing platform, i liked how it handles automation. It allow us to set up...

    Verified User in Computer Software

    Nov 22, 2025

  • Reliable Marketing Automation, but Overwhelming Feature Set

    Keap's marketing automation consistently provides reliable...

    Ian Bosler

    Oct 15, 2025

  • Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility

    It's intuitive to use. It's an all-in-one package. The support team is by far the most...

    Randall Unterseher

    Oct 14, 2025

  • Easy Note Management, Highly Recommended

    I appreciate how easy it was to set up Keap and how seamlessly it fits my needs. It's...

    Verified User in Leisure, Travel & Tourism

    Oct 10, 2025

Buy or sell homes faster with Keap real estate sales software

  • Generate qualified leads
  • Send messages with a personal touch
  • Keep the deal moving, close the sale fast
  • Drive loyalty and grow sales from current customers

Generate qualified leads with an intuitive CRM

Through Keap’s customizable CRM, you can build mailing lists with custom forms for new listings, reach out to your most promising leads first with automatic lead scoring, and establish your standing as a real estate expert with free valuations to your sellers.

Lead filling out form and then receiving an automated email.

Sales & Marketing Automation helps you send the right message

With Keap’s real estate Sales & Marketing Automation, you can send targeted emails and text messages throughout the sales process—automatically. Whether a buyer or seller, they get the perfect message at the perfect time, based on their actions and behaviors.

Working with a customer in person and recording it in Keap.

Keep the deal moving with your Sales Pipeline

Keap’s easy-to-use Sales Pipeline tells you where every client is within the sales process, allowing you to trigger automatic tasks that close deals or request documentation for home inspections, estimates, and more.

Lead in Keap flowing through automation steps and receiving emails.

Drive loyalty and grow sales with Email Marketing

Keap’s Email Marketing can help you message current clients to ask for referrals, document their experience with testimonials, and share your insights on housing marketing trends and prices with new prospects.

Client flowing through post-sale email automation.

Take your business to the next level with Keap’s real estate CRM.

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