Whether we realize it or not, customer reviews have a significant impact on our lives. Before purchasing an item online or sitting down at a restaurant for dinner, most of us search for what other customers have to say. A glowing customer review can support our decisions, while a negative customer review can veer us off course completely.
Customer reviews can have the same powerful impact on your business and when you are able to solicit the right kind of reviews, they can nudge potential customers forward.
Here are three reasons why you should ask customers to write reviews:
Not all customers are equal and when it comes to reviews, that especially is true. After all, you don’t want to risk flooding your site with negative reviews before first addressing and resolving those customers’ complaints.
Before asking customers to write reviews for your business, make sure they are:
The best way to get customers to write reviews varies from company to company. However, there are a number of creative ways that can motivate customers to sing your praise:
Reviews provide priceless insight into what your customers think about your business or product, even if that message is negative. Good reviews help to validate that you are on the right track, while bad reviews help you identify areas of improvement. No matter the sentiment, reading, evaluating, and responding appropriately to each customer review you receive will help you improve the experience for everyone.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder