Getting the job

Campaign strategy guide

Available in: Keap Pro


The campaign Strategy Guide is a free tool available to help you craft the most effective marketing strategy for your business. This guide walks you through a step-by-step process that focuses on your type of business and your business priorities.

The Strategy Guide starts by having you choose a category that best describes your business. It then asks you to select a priority => I want to collect more leads, I want to follow up better with the leads I have now, and I want to get more repeat business and referrals.

Based on the option you select, the Strategy Guide provides three potential strategies to help you get started. The Strategy Guide then takes you to the Keap Marketplace and presents a pre-built campaign to install for free into your Campaign Builder. Any of the campaigns offered by the Strategy Guide are free, and provide step-by-step instructions.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.