There is no point in sending an email that will never be read. Creating an attractive, personalized, and responsive email will increase your visibility and the chance your contacts will engage.
Next is the subject field. Your subject line is the first thing your contact will see, so be sure to keep it brief and include something that creates interest. You can also customize this subject line by adding personalized information merged from fields on the individual contact record.
The next line is the preview text line. This appears in the recipient's inbox directly under the email subject. Having preview text will also help to increase your open rate. When your email header is complete, you can collapse it by clicking the details button underneath the preview text line. Now you are ready to work on your email.
Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.
Our mission remains the same: To simplify growth for millions of small businesses worldwide.
As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.
We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.
Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.
So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.
Keep going. Keep serving. Keep growing.