Agenda

Time: Nov. 09, 2020 – Nov. 11, 2020

Location: 6333 N Scottsdale Rd, Scottsdale, AZ 85250

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Hilton Scottsdale Resort - Villas

Time

Event Info

Mon, Nov 9

8:30 - 2:00 pm

PAG Meeting
Sonora D1 & D2

3:00 - 7:00 pm

Registration Open
Main Entrance

6:00 - 8:00 pm

Cocktails and Connections
Outside by Pool

Tues, Nov 10

7:30 - 8:00 am

Breakfast is served
Grand Ballroom

8:00 - 9:00 am

Opening Keynote & Company Vision
Grand Ballroom

Show description Keap’s CEO and Co-founder Clate Mask kicks off PartnerCon with an energetic celebration of success! It’s time to express gratitude to our Partners who have persevered and joined forces in helping small businesses succeed during challenging times. Clate will share an update on continued product progression, unification, and Keap's company's vision for 2021. Hide

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Clate Mask

9:00 - 10:00 am

The State of Digital Marketing
Grand Ballroom

10:00 - 10:30 am

Break

10:30 - 12:00 pm

Breakout #1: Product Breakout - Improve my knowledge of Keap Grow & Keap Pro
Sonora A

Show description Join Keap’s product experts for a hands-on workshop guaranteed to improve your knowledge of Keap Grow and Keap Pro. Don’t forget your laptop so you can explore all the cool new features in both applications during their live demonstrations. Get ready to see how you AND your clients can get the most out of Keap's latest product family additions. Hide

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Robert Anderson

10:30 - 12:00 pm

Breakout #2: The Missing Strategy Rules - 6 Ignored Marketing Rules That Are Killing Your Campaigns
Sonora B

Show description Small business failure rates are alarmingly high. And survival is a daily battle for those businesses that aren't closing their doors. But why? It all comes down to the ability to continue to grow. And sustained growth is ultimately dependent on marketing strategies that generate results. Hide

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Tyler Garns

10:30 - 12:00 pm

Breakout #3: Affordable Frameworks for Agency Evolution and Scalability
Kiva 1

Show description This training session will identify the primary core assets and operational efficiencies that need to be in order to grow a healthy and happy agency. Dobbin will provide frameworks for proper hiring, training, mentorship, and expansion for today's agency models. He'll also share the methodology that has helped GetUWired to scale to nearly 50 full time employees while maintaining reasonable operational expenses. Many time tested practices will be shared that can shorten your learning curve and lower trial and error expenses that most agencies are plagued with. Growing teams through culture, defined skill set paths, personal development, and leadership training are all crucial to eventually enjoying the freedoms of small business ownership. Hide

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Dobbin Buck

10:30 - 12:00 pm

Breakout #4: Zero to Hero - How to get started selling apps!
Kiva 2

Show description Jillian will walk both service partners and new partners through the strategies she used to go from selling one app here and there to selling more apps in 2019 than ever before. Hide

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Jillian Kendrick

12:00 - 1:30 pm

Lunch
Grand Ballroom

12:15 - 1:15 pm

Sponsored Lunch or Town Hall
Grand Ballroom

1:30 - 2:15 pm

Breakout #5: Creating killer content to build your ideal audience peacefully
Sonora A

Show description Discover the simple step by step system to creating a content machine that pays you back. Never again put out content that doesn’t align to your purpose. Learn how to generate content that has your ideal buyers begging to work with you. Hide

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Lindsey Ardmore

1:30 - 2:15 pm

Breakout #6: Become an expert in your vertical
Sonora B

Show description Vertical solutions are touted as a great way to trade the "time-for-dollars" business model for “build once, sell many times, get paid many times” while moving from low dollar to high dollar offerings. Easy, right? But how do you get started? What are the right steps? How do you minimize the development risk? In this session, you'll learn about the powerful strategies and tactics you can use to develop your vertical, attract prospects, and convert them to your most profitable clients. Hide

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Tim Lyons Jr

1:30 - 2:15 pm

Breakout #7: Generate leads from Facebook
Kiva 1

Show description Facebook is arguably one of the most effective online tools available to grow your business and influence behaviors by speaking directly to targeted audiences. However, just posting content and running ads isn't necessarily going to get you the kind of results you need in order to get a positive return on your time and money. In this session, Paul Sokol explains the exceptional power and profitability of Facebook lead generation strategies. Hide

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Paul Sokol

1:30 - 2:15 pm

Breakout #8: Partner Panel
Kiva 2

2:15 - 2:30 pm

Break

2:30 - 3:30 pm

Breakout #9: How to package & charge for my services (productization)
Sonora A

Show description Your goal in packaging is to have something for sale that can be on a shelf, ready to be picked up and purchased by a prospect. Service business success is defined by how you package concepts and principles in ways that define your core difference, methodology, and brand. By packaging your services in a way that’s clear, concise, and attractive to the type of clients you want, you’ll secure more work, faster. Packaging your services simplifies the information a client must process and the decision they need to make, reducing cognitive barriers, and prompting them to buy your services, faster. Ultimately, effective packaging of your services is the path to far greater profits. Hide

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Krista Bakker

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Matt Vosburgh

2:30 - 3:30 pm

Breakout #10: Email Deliverability
Sonora B

Show description Great email deliverability and list hygiene are critical to your emails being seen, opened, and clicked on. If you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates doesn’t come easy. In this session, Evan Samurin shows us how to maximize email deliverability. Hide

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Evan Samurin

2:30 - 3:30 pm

Breakout #11: How to scale to $100k+ per month using a simple 4-step automated online event
Kiva 1

Show description During this one-hour session I’ll show you how to turn stone cold Facebook traffic into qualified sales appointments that buy your agency services, high ticket coaching programs or Mastermind. Hide

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Oli Billson

2:30 - 3:30 pm

Breakout #12: Social media on a budget
Kiva 2

Show description Want to know how Tina Brinkley Potts added 87 new subscription clients (worth $625 per year) to a business in just 30 days by spending only $175 in Facebook ads? Even if you only have a handful of raving fans, this session will help you to expand your client base fast. Hide

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Tina Brinkley Potts

3:30 - 4:00 pm

Break

4:00 - 5:30 pm

Speed Dating without the dating
Kiva 1 & 2

Show description PartnerCon’s speed dating session—with a twist is back by popular demand! By “dating” we mean a chance for you to meet, get to know, and exchange contact information with partner peers. This lighthearted session will be conducted the same way as a speed dating session. Participants get 5 minutes each to share success stories, lessons learned, and match with other partners who have capabilities they might need. Keap will supply a “date card” to help them connect with their perfect match(es). Appetizers and cocktails will be served. Hide

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Devlyn Parsons

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Mychal Edelman

5:30 - 6:30 pm

Break

6:30 - 8:30 pm

80's Theme Partner Awards
Outdoor Pavilion

Wed, Nov 11

8:00 - 8:30 am

Breakfast is served
Grand Ballroom

8:30 - 8:50 am

Opening keynote Lifecycle Marketing
Grand Ballroom

8:50 - 9:30 am

Product keynote with Keap's CEO
Grand Ballroom

Show description Keap’s Chief Technology Officer Rajesh Bhatia provides partners with the latest on new features releases and an update on advancements to Keap Grow, Pro, and Infusionsoft. Get ready to hear what Keap is innovating and delivering that helps us both meet our goals of serving small businesses. Hide

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Rajesh Bhatia

9:30 - 10:30 am

Selling your services effectively
Grand Ballroom

10:30 - 11:00 am

Break

11:00 - 12:30 pm

Breakout #1: Product Breakout - Improve my knowledge of Keap Grow & Keap Pro
Sonora A

Show description Join Keap’s product experts for a hands-on workshop guaranteed to improve your knowledge of Keap Grow and Keap Pro. Don’t forget your laptop so you can explore all the cool new features in both applications during their live demonstrations. Get ready to see how you AND your clients can get the most out of Keap's latest product family additions. Hide

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Jack Smithson

11:00 - 12:30 pm

Breakout #2: The Missing Strategy Rules - 6 Ignored Marketing Rules That Are Killing Your Campaigns
Sonora B

Show description Small business failure rates are alarmingly high. And survival is a daily battle for those businesses that aren't closing their doors. But why? It all comes down to the ability to continue to grow. And sustained growth is ultimately dependent on marketing strategies that generate results. Hide

test

Tyler Garns

11:00 - 12:30 pm

Breakout #3: Affordable Frameworks for Agency Evolution and Scalability
Kiva 1

Show description This training session will identify the primary core assets and operational efficiencies that need to be in order to grow a healthy and happy agency. Dobbin will provide frameworks for proper hiring, training, mentorship, and expansion for today's agency models. He'll also share the methodology that has helped GetUWired to scale to nearly 50 full time employees while maintaining reasonable operational expenses. Many time tested practices will be shared that can shorten your learning curve and lower trial and error expenses that most agencies are plagued with. Growing teams through culture, defined skill set paths, personal development, and leadership training are all crucial to eventually enjoying the freedoms of small business ownership. Hide

test

Dobbin Buck

11:00 - 12:30 pm

Breakout #4: Zero to Hero - How to get started selling apps!
Kiva 2

Show description Jillian will walk both experienced and new partners through the strategies she used to go from selling one app here and there to selling more apps in 2019 than ever before. Hide

test

Jillian Kendrick

12:30 - 1:30 pm

Lunch
Grand Ballroom

12:15 - 1:15 pm

Sponsored Lunch - The Latest Money-Making and Time-Saving Tools with PlusThis
Grand Ballroom

Show description Learn about the latest PlusThis tools and get certified/recertified on PlusThis for FREE. 2020 has been a big year for PlusThis, with the introduction of several new tools, including Email Parser, Zoom Group Meetings, Decision Maker, and many more. Learn how to make your clients more money. Hide

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Dave Lee

1:30 - 2:15 pm

Breakout #5: Getting your customers to Value -- Customer Value Metrics
Sonora A

1:30 - 2:15 pm

Breakout #6: Generate leads from LinkedIn
Sonora B

1:30 - 2:15 pm

Breakout #7: Creating killer content to build your ideal audience peacefully
Sonora C

Show description Discover the simple step by step system to creating a content machine that pays you back. Never again put out content that doesn’t align to your purpose. Learn how to generate content that has your ideal buyers begging to work with you. Hide

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Lindsey Ardmore

2:15 - 2:30

Break

2:30 - 3:30 pm

Breakout #8: Infusionsoft Redzone - Strategies that score BIG
Sonora A

Show description Join Keap's Technical Account Manager Mychal Edelman for an experience that highlights the most valuable strategies inside Infusionsoft by Keap's campaigns. Mychal will show off the most exciting and succesful moments he's seen in Infusionsoft in 2020. During this strategy session you'll get a refresh of new and legacy features and functionality. Whether you're an old Infusionsoft user or a new one, this session will be packed with real life campaign examples guaranteed to take to your AND your clients businesses across the goal line. Hide

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Mychal Edelman

2:30 - 3:30 pm

Breakout #9: Best Integrations / Tools you should be using
Sonora B

2:30 - 3:30 pm

Breakout #10: Generate leads through event/webinars
Kiva 1

3:30 - 4:00 pm

Break

4:00 - 5:00 pm

Ask a Partner Networking with Bar
Kiva 1 & 2

5:00 - 6:00 pm

Break

6:00 - 8:30 pm

Partner Customer Meet & Greet
Outdoor Pavilion

Early Bird Special

March 31, 2020 — June 30, 2020

$700

$350

50% off (save $350)

Register now

Offer expires June 30, 2020

Pre-Conference Savings

July 1, 2020 — Oct 31, 2020

$700

$525

25% off (save $175)

Offer expires Oct 31, 2020

Pre-Conference Registration

Nov 1, 2020 — Nov 9, 2020

$700

Valid until tickets sell out

Respond by Nov 8, 2020 to ensure your registration

Sponsors

VIP Sponsors

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CustomerHub

Gold Sponsors

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Deliverability Dashboard
Authorize.net Marketing

Pro Sponsors

Hilton Scottsdale Resort & Villas

Whether conducting business, keeping up with a fitness routine, or relaxing poolside, Hilton Scottsdale Resort & Villas is here to make the most of your stay by offering the services you need, the amenities you expect, and the extras you deserve.

Scottsdale, AZ

With its acclaimed resorts, dining, shopping and nightlife, Scottsdale offers everything you'd expect from a premier vacation destination, plus the unexpected and stirring beauty of the Sonoran Desert.

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