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Serious automation for serious businesses

Say goodbye to feature-based plans. All packages include the entire Keap software platform — because serious growth requires serious software.


For small teams


(Billed at $2,988/year) (Billed monthly)


Total contacts


  • 2 users
  • 1,500 contacts
  • 5 proven automations
  • Unlimited custom automations


For growing teams


(Billed at $3,948/year) (Billed monthly)


Total contacts


  • 3 users
  • 2,500 contacts
  • 10 proven automations
  • Unlimited custom automations


For larger teams


(Billed at $5,988/year) (Billed monthly)


Total contacts


  • 5 users
  • 5,000 contacts
  • 15 proven automations
  • Unlimited custom automations

Required implementation services to achieve faster results

Never again buy software you don’t have the time or expertise to use. Achieve quick and lasting value by starting off with strategy consulting, migration, and done-for-you services. Learn more

Want to save on implementation? Ask us how via chat or call +1 866-800-0004.

All packages include all these features:

Compare all Keap plans and features





Business mapping session

Get a 1:1 consultation with a Keap automation expert to map your customer lifecycle and prioritize automations to implement

App setup

We’ll work with you one-on-one to get your app set up and ready to use.

Launched automations

Our experts will build automations in your Keap app, completely customized to your business




Year 1 Support

Our team is here to support you throughout your entire first year. Each package includes a combination of weekly, monthly, and quarterly calls that are designed to help you achieve success within your first year

Weekly calls with Implementation Strategy Manager

The duration of weekly calls with your ISM. These calls are designed to check in on the status of your implementation and migration projects

Month 1

Months 1-2

Months 1-2

Monthly strategy calls

Begin after implementation is complete. These calls with your CSM are designed to identify new opportunities to automate your business

Months 2-6

Months 3-6

Months 3-6

Quarterly strategy calls

Begin after monthly calls are completed. Similar to monthly calls, but on a quarterly cadence.

Months 7-12

Months 7-12

Months 7-12

Third party tool integration

Our experts will set up third-party integrations for you

Up to 2

Up to 3

Up to 5

Basic data import

Our experts will import your contact data from a CSV file (you’re responsible for cleaning up the list first if necessary)

Migration services

Our migration experts will recreate critical marketing assets from your previous platform in Keap

Up to 15 hours

Up to 20 hours

Up to 25 hours

Wrap-up call

After implementation, you’ll meet with your ISM to confirm all necessary work was completed



Additional contacts can be purchased as your list size grows.





Additional users can be added for $39 each




Proven automations

Choose from a library of tried and true automations, proven over 20+ years of serving small businesses




All packages include


Customer relationship management (CRM)

House all your client activity, data, and communications in one easily accessible place

Contact management

Manage individual contacts and organize by company if selling B2B

Contact segmentation (tags)

Use tags to prioritize your hottest leads and close more deals

Contact lists, filters, and saved searches

Create custom lists within your contacts, filter your contacts easily, and send the right messages to the right contacts.


Create contact lists based on specific criteria to take quick action


Easily enter notes about a contact from your mobile or desktop app

Company records

Easily organize contacts by company

Custom fields

Store business-specific information on the contact or company record


Create groups of records with similar characteristics for easy filtering and segmentation

Automation history

See what automation actions each contact has received and where they are currently in automated sequences

Lead scoring

Prioritize your hottest leads and trigger automation based on likelihood to buy

Customizable dashboard

Personalize your dashboard to see relevant information and deliver vital data to your team


Landing pages

Wow your clients with modern and branded landing pages

Multi-page sales funnels

Create and connect multiple landing pages that convert more leads through your sales process


Capture leads, collect essential information, and trigger automation when forms are completed

Email marketing

Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity.

Email broadcasts

Use beautiful, modern email templates to improve engagement and email open rates.

1:1 email messages

Smoothly sync your emails between Keap and Gmail or Outlook for 1:1 email messages


Boost engagement and build customer loyalty with business updates and promotions

AI Content Assistant

Marketing copy written for you with the power of AI.

Text marketing

Send SMS messages

1:1 text messages1

Send individual text messages from the desktop or mobile app (U.S. and Canada only)

Text message broadcasts2

Target your hottest prospects and convert more leads with marketing texts (U.S. only)

Automated text messaging2

Send automated, personal text messages that save time and get read (U.S. only)

Reply handling2

When a contact replies to a text broadcast, you can reply back to them individually (U.S. only)

Dedicated business phone line2

Separate work and personal calls with a business phone number for calls and texts

Mobile app3

Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM. Send appointment links and invoices right from the app.

Lead source tracking

Easily segment leads based on where they came from so you know the sources of your most valuable clients


Sales pipeline

Easily track and manage leads as they move through the funnel

Appointment scheduler

Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar


Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks.


Send one-time or recurring invoices that sync with your payment and accounting tools

Checkout forms

Sell online with customizable checkout forms that trigger automations and sync to your CRM

Order bumps

Create new opportunities and maximize order value by offering additional items at checkout

Promo codes

Drive conversions with the ability to apply custom promotions at checkout and track sales through channels

Native payment processor (U.S.)

Enjoy greater convenience, insights and time savings with Keap’s embedded payment solution.

One-time payments

Easily process single payments with invoices and checkout forms

Recurring payments

Sell and manage subscriptions that require recurring payments

Third-party payment processors (U.S. and international)

Accept payments from processors such as PayPal, Stripe and Eway


Internal forms

Automate your team’s internal processes with custom forms that make data collection easy

Google reviews

Connect your Google My Business account and automatically request Google reviews

Third-party integrations

Connect your other software tools to Keap so you can manage everything in one place


Employee reminders

Send automatic reminders and notifications so nothing falls through the cracks

My Day

See all your upcoming appointments and tasks in one place

Task management

Automatically assign tasks based on triggers or recurring time periods

Billing automation

Automate past-due reminders so you can stop chasing clients for payments.

Credit card expiration reminders

Get automatic notifications before a credit card expires so recurring payments stay on track

Pipeline automation

Know where every customer is in your process and automate next steps at each stage

API & webhooks

Create custom connections to Keap via open API endpoints

Native Zapier integration

Easily connect thousands of software tools to Keap using our built-in Zapier integration

Administrative tools


Grow your business with comparative data that shows ROI and areas of improvement

Reporting hub

Easily access your most-used reports by pinning them to the top of the page

Email deliverability health dashboard

Keep an eye on your email deliverability stats and know if your emails are being flagged as spam

Default user roles

Easily add a user or partner, select desired access, and assign administrative roles to team members

Custom user roles, groups & permissions

Determine the level of permission for users and their interaction with various records

Merge duplicate contacts

Easily find and combine duplicate contacts

Gmail and Outlook sync

Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record


Keap Academy

A library of on-demand courses on how to use Keap

U.S.-based phone support

Help is just a phone call away

24/7 chat support

Access chat directly from your Keap app

Dedicated Customer Success Manager

You're assigned a Keap expert who can help you use Keap to reach your business goals

Keap Community

Connect with our vibrant community of Keap users in our dedicated platform (not Facebook)

1 Dedicated phone line and 1:1 text messages are only available for users in the U.S. and Canada.

2 Text marketing (automated text messages and text broadcasts) are only available in the U.S. See all available plans below. Tier 1 (500 messages and 100 voice minutes) is included in all plans at no additional charge, and you may upgrade to higher tiers at any time. Usage over your plan’s allotment is charged at $0.015 per text message and $0.01 per voice minute.

3 Keap mobile app is available in the U.S., Australia, Canada, U.K. and New Zealand

Text marketing pricing tiers

Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 Tier 6
Price Included $24/mo $39/mo $79/mo $139/mo $279/mo
Messages 500 1,000 2,500 5,000 10,000 25,000
Number of minutes 100 300 500 800 1,000 2,000
Toll-free number Included
Overages $0.015 per message, $0.01 per minute
Text message add-on
500 texts @ $6/month
Local number add-on
Local number @ $10/month

Award-winning business automation and CRM platform

G2 award badge for Top 50 sales products 2023
G2 award badge for Top 50 marketing products 2023
G2 award badge for momentum leader sales products 2023
G2 award badge for fastest implementation fall 2023

Choose from a library of proven automations

Get automations we’ve built over 20+ years working with small businesses like yours.

Marketing Automation Sales Automation Service Automation Operations Automation
Lead magnet offer (ebook, report, guide, etc.) Fast cash (flash sale) Customer satisfaction survey Hiring
Newsletter sign up One-time webinar Online review request New hire onboarding
Phone intake On-demand webinar Referral request Billing automation
Consultation request Evergreen webinar Birthday campaign Podcast guest management
New lead nurture Cart abandonment Affiliate registration
One-time re-engagement email series (humble apology) Sales pipeline
3-way re-engagement Personalized long-term nurture
Free trial Product launch
Networking follow up 5-day challenge
Progressive lead capture
Contact us
Pay-it-forward flywheel
Quiz or assessment
  • Lead magnet offer (ebook, report, guide, etc.)

  • Newsletter sign up

  • Phone intake

  • Consultation request

  • New lead nurture

  • One-time re-engagement email series (humble apology)

  • 3-way re-engagement

  • Free trial

  • Networking follow up

  • Progressive lead capture

  • Contact us

  • Pay-it-forward flywheel

  • Quiz or assessment

  • Fast cash (flash sale)

  • One-time webinar

  • On-demand webinar

  • Evergreen webinar

  • Cart abandonment

  • Sales pipeline

  • Personalized long-term nurture

  • Product launch

  • 5-day challenge

  • Customer satisfaction survey

  • Online review request

  • Referral request

  • Birthday campaign

  • Hiring

  • New hire onboarding

  • Billing automation

  • Podcast guest management

  • Affiliate registration

We’re here to help

Your Keap subscription also includes:

  • U.S.-based phone support
  • 24/7 chat support
  • A dedicated Customer Success Manager
  • Business automation education
Man wearing a headset smiling taking a call from a customer.

Frequently asked questions

  • What is a contact?

    A contact is a single person recorded in your account. Keap lets you store critical information, including your contact’s phone number, email, address, as well as meeting histories, payments, invoices, conversations, emails and notes. You’ll be able to make every customer feel like an important individual, because that’s what they are.

    How much does it cost to add more contacts?

    Adding contacts costs the same for all plans, but the cost goes down as you add more contacts. Enter your number of contacts at the top of the page to see specific prices.

    How do I add more contacts?

    You can add contacts during checkout, directly in your app, or reach out to your Customer Success Manager or Keap support for assistance.

  • What counts as a user?

    A user is someone who has authority to access the Keap software via their own username and password. Users can be managed via an admin account.

    How many users are included?

    Keap plans include a certain number of user license(s). Additional users can be purchased for only $39/month.

    • Ignite - 2 users
    • Grow - 3 users
    • Scale - 5 users

    How do I add more users?

    You can add users during checkout, directly through your app, or by reaching out to your Customer Success Manager or Keap support. Additional users are $39/month.

  • What is Keap implementation?

    Keap implementation is designed to give you the strategy, training, support and done-for-you services you need to get up and running as quickly as possible in the beginning and maximize the value you get from Keap in the long term. It includes:

    • Business mapping session with an automation expert
    • Done-for-you automations
    • Data import
    • Migration services
    • 2 months of weekly calls with an expert, then monthly and quarterly for your first year
    • Integration of third-party tools

    Why is a Keap implementation package required?

    After over 20 years of helping small businesses implement software, we’ve seen that the businesses that have the most success and get the most value for their money are those who have strategy, support and services to help them implement the software. When companies fully execute, they experience game-changing results. Conversely, those who purchase the software with good intentions but don’t fully execute, fail to get results, and that doesn’t benefit anyone.

    We understand that no one likes a bigger price tag on their software, but this is one of those “you’ll thank us later” situations. The time and money you’ll save with a successful implementation will far exceed your investment in even the most expensive implementation package we offer.

  • Is the free trial experience limited or locked down in any way?

    The free trial has most, but not all of the features in the paid edition. Limitations include an email sending limit of 25, no ability to process payments, and no ability to send or receive texts.

    The goal of the free trial is for you to experience what the software is like before you buy. When you’re ready to truly start using the software, it’s best to upgrade to a paid plan so you get all the features as well as the migration and implementation services, where we do most of the setup work for you.

    Can I send email in my free trial?

    Yes, however, there are two limitations:

    1. You must set up DKIM authentication first. This is due to industry-wide changes requiring DKIM authentication for all senders using an Email Marketing System (EMS) like Keap.
    2. You can send a maximum of 25 emails in a free trial. This is a safeguard to limit abuse of free trial accounts by spammers.

    Will I need a credit card to start the free trial?

    No credit card is required for your free trial. Give it a try and find out first-hand how Keap helps serious entrepreneurs get organized, follow up and automate to create peace of mind, grow sales and free up time.

  • Can I cancel at any time?

    Yes. However, if you’re on an annual contract, please be aware that you’ll be charged a $299 early termination fee if you cancel your subscription before the end of your one-year contract term.

    To cancel, initiate your cancellation request at least 10 days prior to the next invoice date by calling Customer Support at 1-866-800-0004 x2 and talking to a Keap representative.

    Are there separate fees for receiving customer payments with Keap?

    Yes. Whether you use Keap Pay, or a third-party payment processor, each processor will charge their standard processing fee for each payment that is collected. The rates are the same as what you’d pay if not using Keap. Learn more about payment processors.

    When you accept payments with Keap Pay, our native processing solution, you get competitive rates plus complete visibility into all your transactions. This improves reporting and troubleshooting.

  • What type of support do you provide?

    With Keap, you’ll receive call-in support during business hours Monday-Friday, 24/7 online chat support, and email support from our U.S.-based customer support team. You can also reach out to your Customer Success Manager for help with strategy and finding the resources you need. Plus, you have free access to Keap Academy’s live training events and online learning platform, which includes an extensive library of courses, videos and webinars on building business automations within Keap.

  • Is Keap secure?

    Absolutely. Keap has developed stringent information security risk management policies to ensure confidentiality, integrity and availability of your data. To learn more about Keap’s data security click here.

  • What is Text Marketing?

    Text Marketing includes one-to-one text messages, automated text messaging, text broadcasts and individual replies from broadcast messages, plus a toll-free marketing number that helps you efficiently reach your leads and clients. It’s currently only available in the U.S.

    How much do text messages cost?

    Tier 1 (500 messages and 100 voice minutes) is included in all plans at no additional charge, and you may upgrade to higher tiers at any time, starting at $19/month. Usage over your plan’s allotment is charged at $0.015 per text message and $0.01 per voice minute. This feature is currently available to users in the U.S.

    Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 Tier 6
    Price Included $24/mo $39/mo $79/mo $139/mo $279/mo
    Messages 500 1,000 2,500 5,000 10,000 25,000
    Number of minutes 100 300 500 800 1,000 2,000
    Toll-free number Included
    Overages $0.015 per message, $0.01 per minute
    Text message
    add-on (optional)
    500 texts @ $6/month
    Local number
    add-on (optional)
    Local number @ $10/month

Take your small business automation to the next level.

Questions? Call us at
+1 866-800-0004

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