What is Infusionsoft Used For?

Chapter 01: What is Infusionsoft Used For?

Infusionsoft by Keap is software used by small businesses under 25 people to get organized so they can deliver more customized service and close more business. Specific features of the platform include appointments, marketing automation, the ability to build a sales pipeline, lead scoring, analytics and integrated order forms, online sales and payments.

Infusionsoft by Keap was founded by Clate Mask and brothers Scott and Eric Martineau in 2001. The company began as a start-up in Mesa, Ariz., next door to a mattress store. In 2004, Infusionsoft wrote a script to automate sales leads, which became the foundation of Infusionsoft by Keap's SaaS product range.

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Less than a decade later, Infusionsoft by Keap's revenues increased 50 percent between 2011 and 2012, and by January 2013, Infusionsoft by Keap had raised $71 million in venture capital with $54 million invested by Goldman Sachs. Later that month, Infusionsoft by Keap purchased GroSocial, a social media marketing software company.

In 2014, Infusionsoft by Keap concluded its Series D funding led by Bain Capital Ventures, generating an additional $55 million. Orix Growth Capital invested another $20 million in October 2018 to help Infusionsoft by Keap accelerate product development, branding and marketing of its new, simple CRM for small businesses. In total, the company has raised over $145 million.

Company overview

Infusionsoft by Keap is based Chandler, Ariz., in a 90,000-square-foot building with a 40-yard football field in the facility’s center and a cereal bar for employees. Infusionsoft has a customer base of 30,000 businesses and 180,000 software users.The company operates additional offices in Atlanta, Ga., and San Francisco, Calif.

Infusionsoft by Keap has hosted large-scale events such as InfusionCon, attended by nearly 2,000 small business owners in 2012 and 3,000 attendees in 2014. In 2015, Infusionsoft hosted the Main Street Forum in New York City which included executives from American Express, OnDeck, Mashable, The Wall Street Journal and other companies.

ServicesInfusionsoft by Keap offers a subscription-based all-in-one integrated platform which empowers small business to pull together data points related to sales, marketing, leads, payments, customers, and more.The platform creates and hosts links and forms, executes automated campaigns and track sROIs and provides real-time customer updates for sales. Users can also manage customer databases, and includes e-commerce functionality allowing users to manage shopping carts, product pages, dynamic discounts and coupon codes.

In April 2012, Infusionsoft by Keap opened a marketplace which now integrates with more than 230 native and support apps including Outlook and Gmail, WordPress, OptinMonster, Sherpa Metrics, Booker, Zapier and Zendesk. The GroSocial system that Infusionsoft by Keap acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow customer base.

Awards and recognitionInfusionsoft by Keap was named by Inc. as a 2013 Hire Power Awardee and ranked No. 4 in the software category with over 240 jobs created in a year. Infusionsoft was honored as an Inc. 500/5000 list of fastest growing private company seven times as of 2013. Inc. also ranked the company No. 47 on its list of Top 100 Arizona Companies and No. 44 on its list of companies in the Phoenix metro area.Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013. Mask has also been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council. Infusionsoft by Keap received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation.

Infusionsoft by Keap is an affordable, scalable option for small businesses.

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Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep serving. Keep striving. Keep growing.