What is Infusionsoft by Keap Used For?

Chapter 01: The history of Infusionsoft and Keap

Keap is software used by small businesses under 25 people to get organized so they can deliver more customized service and close more business. Specific features of the platform include appointments, marketing automation, the ability to build a sales pipeline, lead scoring, analytics and integrated order forms, online sales and payments.

Keap was founded by Clate Mask and brothers Scott and Eric Martineau in 2001. The company began as a start-up in Mesa, Ariz., next door to a mattress store. In 2004, Keap wrote a script to automate sales leads, which became the foundation of Keap's SaaS product range.

Less than a decade later, Keap's revenues increased 50 percent between 2011 and 2012, and by January 2013, Keap had raised $71 million in venture capital with $54 million invested by Goldman Sachs. Later that month, Keap purchased GroSocial, a social media marketing software company.

In 2014, Keap concluded its Series D funding led by Bain Capital Ventures, generating an additional $55 million. Orix Growth Capital invested another $20 million in October 2018 to help Keap accelerate product development, branding and marketing of its new, simple CRM for small businesses. In total, the company has raised over $145 million.

Company overview

Keap is based Chandler, Ariz., in a 90,000-square-foot building with a 40-yard football field in the facility’s center and a cereal bar for employees. Keap has a customer base of 30,000 businesses and 180,000 software users.

Keap has hosted large-scale events such as InfusionCon, attended by nearly 2,000 small business owners in 2012 and 3,000 attendees in 2014. In 2015, Keap hosted the Main Street Forum in New York City which included executives from American Express, OnDeck, Mashable, The Wall Street Journal and other companies.

ServicesKeap offers a subscription-based all-in-one integrated platform which empowers small business to pull together data points related to sales, marketing, leads, payments, customers, and more.

The platform creates and hosts links and forms, executes automated campaigns and track sROIs and provides real-time customer updates for sales. Users can also manage customer databases, and includes e-commerce functionality allowing users to manage shopping carts, product pages, dynamic discounts and coupon codes.

In April 2012, Keap opened a marketplace which now integrates with more than 230 native and support apps including Outlook and Gmail, WordPress, OptinMonster, Sherpa Metrics, Booker, Zapier and Zendesk. The GroSocial system that Keap acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow customer base.

Awards and recognitionKeap was named by Inc. as a 2013 Hire Power Awardee and ranked No. 4 in the software category with over 240 jobs created in a year. Keap was honored as an Inc. 500/5000 list of fastest growing private company seven times as of 2013. Inc. also ranked the company No. 47 on its list of Top 100 Arizona Companies and No. 44 on its list of companies in the Phoenix metro area.Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013. Mask has also been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council. Keap received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation.

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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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