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Infusionsoft by Keap is software used by small businesses under 25 people to get organized so they can deliver more customized service and close more business. Specific features of the platform include appointments, marketing automation, the ability to build a sales pipeline, lead scoring, analytics and integrated order forms, online sales and payments.
Infusionsoft helps small businesses organize their tasks, manage their time and grow their sales by planning each step of their sales and marketing strategies and automating repetitive tasks such as sending email campaigns, follow-ups, and scheduling appointments.
Infusionsoft costs $199 a month and includes one user account, contact management, marketing automation and unlimited emails. Infusionsoft software empowers small business owners to store contact information, such as name, address, phone number, and email, and activity history in a single central customer relationship tool (CRM) and segment data and analyze information tied to prospects, leads and customers.
Small businesses can also invest in Keap Pro and Keap Grow starting at $79 and $149 per month, respectively, for more simplistic options. See features in the table below:
|Keap Grow||Keap Pro||Infusionsoft|
|Expert Coaching (one-time payment cost)||$99||$499||$999|
|How many users and contacts does this include?||1 user license, 500 contacts||1 user license, 500 contacts||1 user license, 500 contacts|
|Who’s this solution best for?||For startups and new businesses||For established, service-based businesses with custom needs||For teams that need a robust CRM solution|
|What does this solution include?||CRM; email marketing; business phone line and text messaging; appointments; quotes, invoices, and payments||Marketing and sales automation; recurring payments; landing page builder; smart forms and reports||CRM; marketing and sales automation; lead scoring and company records; advanced reporting and ecommerce|
Keap was founded by Clate Mask and brothers Scott and Eric Martineau in 2001. The company began as a start-up in Mesa, Ariz., next door to a mattress store. In 2004, Keap wrote a script to automate sales leads, which became the foundation of Keap's SaaS product range.
Less than a decade later, Keap's revenues increased 50 percent between 2011 and 2012, and by January 2013, Keap had raised $71 million in venture capital with $54 million invested by Goldman Sachs. Later that month, Keap purchased GroSocial, a social media marketing software company.
In 2014, Keap concluded its Series D funding led by Bain Capital Ventures, generating an additional $55 million. Orix Growth Capital invested another $20 million in October 2018 to help Keap accelerate product development, branding and marketing of its new, simple CRM for small businesses. In total, the company has raised over $145 million.
Keap is based in Chandler, Ariz., in a 90,000-square-foot building with a 40-yard football field in the facility’s center and a cereal bar for employees. Keap has a customer base of 30,000 businesses and 180,000 software users.
Keap has hosted large-scale events such as InfusionCon, attended by nearly 2,000 small business owners in 2012 and 3,000 attendees in 2014. In 2015, Keap hosted the Main Street Forum in New York City which included executives from American Express, OnDeck, Mashable, The Wall Street Journal and other companies.
The platform creates and hosts links and forms, executes automated campaigns and tracks ROIs and provides real-time customer updates for sales. Users can also manage customer databases, and includes e-commerce functionality allowing users to manage shopping carts, product pages, dynamic discounts and coupon codes.
In April 2012, Keap opened a marketplace which now integrates with more than 230 native and support apps including Outlook and Gmail, WordPress, OptinMonster, Sherpa Metrics, Booker, Zapier and Zendesk. The GroSocial system that Keap acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow their customer base.
Keap was named by Inc. as a 2013 Hire Power Awardee and ranked No. 4 in the software category with over 240 jobs created in a year. Keap was honored as an Inc. 500/5000 list of fastest growing private company seven times as of 2013. Inc. also ranked the company No. 47 on its list of Top 100 Arizona Companies and No. 44 on its list of companies in the Phoenix metro area.Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013. Mask has also been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council. Keap received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation.
Keap is an affordable, scalable option for small businesses.