Product updates

Stay in the know with new Keap features, regulation updates, and more.

02.01.2019

The Keap Commercial Backstory

Keap CMO Paul Rosenfeld reflects on the process leading up to the rebrand of Infusionsoft to Keap, and the commercial that accompanied it.

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01.30.2019

Keap Launch Message from Scott

Keap’s sole purpose is to help your small businesses succeed. We are here to serve you. We are here to help you organize, follow up, and automate so that you can better serve your clients, grow sales, and save time.

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01.29.2019

Rebranding Infusionsoft to Keap

Changing the name of a company—especially one that has 17 years of history, 200,000+ users worldwide, and over $100 million in revenue—is not a light decision. Over the years, it had been discussed but the timing was never right, nor the reasons compelling enough. Behind the idea was a desire to become simpler both to use and to work with, and to expand our purpose to help small businesses succeed.

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01.29.2019

Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses

Targeted at small service providers such as interior design, home repair, fitness or business consulting, Keap is smart client management software that automates repetitive sales and client-related tasks like appointment scheduling, following up on leads/quotes, and collecting payments. It does this by intelligently prompting the user when and how to follow-up with personal and professional communications that progress leads more quickly into more happy clients that refer.

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01.29.2019

Infusionsoft is now Keap: We’re calling it the “rebrand of the century”

Keap is for small business owners, like you, who are obsessed with providing great customer service. Say you’re an interior designer, a home repair specialist, a fitness or business consultant, who feels like you’re spending more time sweating the small stuff and not enough time with your clients. Keap has the smart client management features you’ve been looking for to help you keep up with clients and leads while keeping you on track. Oh and it’s easy to use.

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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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