Product updates

CRM retargeting represents, beyond a doubt, the new frontier of Facebook advertising. It allows you to create high-performing Facebook ads, thanks to amazingly detailed customized features. Discover how you can use Infusionsoft to increase your sales with Facebook ads.

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Marketers have started to realize that one-size-fits-all web sites have a major flaw: they’re not designed to win customers and are mostly distracting. Landing pages, by definition, are a standalone web page, created for the sole purpose of convincing a visitor to take a single action (to sign up, download, buy, etc). Infusionsoft customers working with third party landing page builders may not realize that they have the option developing landing pages right within their app. Not only that, Infusionsoft’s new Landing Pages outcompetes third party landing page builders, especially in price—Infusionsoft Landing Pages is free.

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Everyone you know has a Facebook account. That's safe to assume because a quarter of the world's population uses Facebook. This high usage turns Facebook into the ideal advertising platform for your small business: you can attract new leads by placing targeted ads within users' news feeds. Facebook Lead Ads, a Facebook ad product launched in late 2015, takes Facebook advertising a step further. Facebook Lead Ads are normal Facebook ads, but with a form that's prefilled with Facebook users' email addresses. That way, users can submit their info to advertisers with just one click and without ever leaving Facebook to go to a landing page. And now you can use the ad tool to attract and convert more leads with Zapier and Infusionsoft.

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Infusionsoft is such a powerful platform that it can be hard to know where to start. If you want to learn how to use Infusionsoft to it’s maximum capacity, the good news is that there are a lot of straightforward things you can do to build a solid foundation.Whether you’ve been using Infusionsoft for a while and want to make sure you’ve got things squared away, or you’re brand new and want to know how to get started, this list of things will get you well on your way.

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We understand that solopreneurs and small businesses of fewer than five people feel the pinch of time and resources more than any other business type. When time and resources are limited, technology can help a bit, but often adds a new challenge: keeping track of all the contact information in your various apps (Gmail, QuickBooks, etc.), making it hard to keep track of who needs to hear from you. When you're already strapped, wrangling all your information around important relationships can seem next to impossible. If this strikes a chord, you’ll be pleased to know that Infusionsoft is launching a solution to your problems.

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