Your marketing efforts shouldn’t stop as soon as a new customer makes her first purchase. In fact, it’s quite the opposite. Whenever you gain new customers, you should focus your attention on nurturing that relationship to build customer retention and loyalty.
Customer retention encompasses all the actions and efforts that go into earning repeat customers. It is different than customer acquisition or lead generation because you’ve already converted the customer. Your job now is to ensure that those existing customers continue to buy products or services from your business.
Sure, all customers are important in helping your business reach its goals and make a profit, but repeat customers are some of the most important shoppers you will find.
Here are three reasons why repeat customers are so valuable:
Motivating current customers to make a repeat purchase still requires work. The good news is that you can leverage your existing relationships and build on top of your brand credibility to wow your customers and boost loyalty.
Here are five ways to get repeat customers:
Above all else, the secret to high customer retention rates is exceptional customer service. Whether a customer faced an issue with your product or you simply go above and beyond during the purchase process, a finely-tuned customer service strategy will make consumers more likely to purchase from you again and again.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder