Your marketing efforts shouldn’t stop as soon as a new customer makes her first purchase. In fact, it’s quite the opposite. Whenever you gain new customers, you should focus your attention on nurturing that relationship to build customer retention and loyalty.
Customer retention encompasses all the actions and efforts that go into earning repeat customers. It is different than customer acquisition or lead generation because you’ve already converted the customer. Your job now is to ensure that those existing customers continue to buy products or services from your business.
Sure, all customers are important in helping your business reach its goals and make a profit, but repeat customers are some of the most important shoppers you will find.
Here are three reasons why repeat customers are so valuable:
Motivating current customers to make a repeat purchase still requires work. The good news is that you can leverage your existing relationships and build on top of your brand credibility to wow your customers and boost loyalty.
Here are five ways to get repeat customers:
Above all else, the secret to high customer retention rates is exceptional customer service. Whether a customer faced an issue with your product or you simply go above and beyond during the purchase process, a finely-tuned customer service strategy will make consumers more likely to purchase from you again and again.
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Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.
Our mission remains the same: To simplify growth for millions of small businesses worldwide.
As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.
We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.
Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.
So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.
Keep going. Keep serving. Keep growing.