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Email marketing is effective, but it’s getting tougher by the day
In 2023, it’s estimated that more than 347.3 billion emails will be sent every day. That’s a lot of white noise for your audience to manage — so it’s crucial for small business leaders to give themselves every advantage when using email to reach leads and current customers.
What should you expect from your email performance?
First, let us say that the expectation should be different for every business, but on average, you should expect an ROI of $40 for every dollar you spend on email marketing. Sound achievable? We believe you can do even better.
First tip: Automation helps you grow your list
According to our recent study, Small Business Growth Trends, 52% of Keap users who responded saw an increase in the number of prospect emails collected after they started using the platform. With time and experience, your lead gen efforts will get even better.
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