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In 2023, it’s estimated that more than 347.3 billion emails will be sent every day. That’s a lot of white noise for your audience to manage — so it’s crucial for small business leaders to give themselves every advantage when using email to reach leads and current customers.
First, let us say that the expectation should be different for every business, but on average, you should expect an ROI of $40 for every dollar you spend on email marketing. Sound achievable? We believe you can do even better.
According to our recent study, Small Business Growth Trends, 52% of Keap users who responded saw an increase in the number of prospect emails collected after they started using the platform. With time and experience, your lead gen efforts will get even better.
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