Business owners should take advantage of the opportunities direct response marketing can give. There are various benefits to consider that are often times overlooked. Direct response marketing is more measurable and effective compared to the traditional advertising, also known as mass marketing or branding.
According to MarketingProfs, direct response marketing is "a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements." It allows you to automatically send messages to potential customers and consumers who are interested in what your business offers. You can efficiently connect with your consumers by inviting them to become subscribers to messages about your business, product promotions and special offers.
Because it is so easy and reliable, it is considered one of the best returns on marketing investment for your business.
Why is direct response marketing crucial to all marketers?
- It can be tracked: You know which medium was responsible for generating a response when a potential customer responds. This is a direct contrast to branding.
- It uses captivating sales copy and headlines: Direct response marketing captivates potential customers through creating messages with attention-grabbing sales copy and strong headlines. Often, the ads look more like an advertorial than an advertisement.
- It is measurable: By knowing which ads are getting responses and how many sales you have received from it, you will be able to measure how effective each of your ads are.
- It offers a solution: Direct response marketing is focused on the specific problem of getting prospects and aims to come up with a solution.
- It is an accountable method to run marketing for small businesses because it is focused on the return on investment—when you turn your advertisements into direct response messages, it becomes a lead generating tool.
5 advantages of direct response marketing
Reduces labor cost
Labor makes up a significant part of a small business’ total cost. Downsizing your business’ workforce can result in a short-term cost reduction. Using direct response marketing can initiate cost control by automating the processes that are currently done by multiple people. You don’t always need someone to sit there responding to emails or sales—marketing automation systems can do it for you.
Spend less time copy and pasting messages, manually following up with leads and clients, and more time meeting and serving your clients. Automate your marketing, sales and data entry with Keap.
Another is by having your employees work from home. Direct response marketing makes this possible by allowing more flexibility in your employees’ day. Allowing them to work from home cuts overhead costs.
Social media management
Social media management can be time-consuming. If you are not prepared for managing the content, using a social media management tool can make it a lot easier for you. Tools like Hootsuite help you manage your content. It can help you control and schedule all your social media efforts for your business and brand. This allows you to reply to posts and comments quickly, reaching out to your prospects and customers and leaving them with a (hopefully) positive impression.
You can easily schedule posts for the whole week and can also monitor these, which make it more efficient and convenient. Social media management will no longer be time-consuming and won’t be as tedious as before.
Boost the growth of your customer base and their loyalty
Have you ever thought of how your customers truly feel about your business, products, or services? Do you think they would recommend it to their family and friends? It is essential to know these to determine how your customers perceive your business and raise a baseline to help you in the long-term process.
Direct response marketing can help you process a way where feedback surveys or forms are sent to your customers. Your customers’ feedback can help you improve your communications and strategies by acting on the problem they encounter while purchasing from your ecommerce website or dealing with delivery problems.
Creating a more customer-centric experience is the key to generating more profits.
Streamline the marketing production
The best way to take repetitive processes out of your marketing production is by automating your shareable content on social media as well as optimizing your website’s content, as mentioned above. You can also improve your communication channel with your loyal and potential customers to streamline this process as you'll be more aware of what they want and what kind of advertising and marketing works with each group.
You can effectively target your potential customers in a “one size fits all” approach using direct response marketing, as it helps you determine where you should pay more attention and invest on ads where it is more viable.
Measure your lead nurturing
Lead nurturing is the method of developing your relationship with your customers at the very start of your contact and through your customer’s purchasing journey. It is focused on communication efforts to turn your prospects into customers and then making the customers’ purchasing experience on point by listening to what they have to say and finding solutions to the problems they may encounter.
Creating an automated message asking for your customers to leave you feedback will give you an idea of what problems you have and what you can do about it.
Using automated direct response marketing is essential in making your small business a success and can help you generate more profits in the long run. It can make your marketing strategy easier for you to accomplish.