Frequently asked questions
What is lead management?
The most basic definition is the process of acquiring and nurturing leads into customers who make a purchase. While this is a more involved and in-depth process than traditional advertising techniques, it is also a fraction of the cost and offers greater levels of conversion.
What does Keap’s lead management software cost?
It depends on the size of your business, the industry you’re in, and what features are important to your sales and marketing plan. Check out our pricing and plans here. The good news is that you can give Keap a try for 14 days with absolutely no commitment or credit card needed. Try Keap for free now.
What is the lead management process?
For Keap, there are 5 important steps
First, there is the lead generation or lead capture stage, where you collect leads from your lead magnets and marketing materials.
Second, the lead enrichment and tracking step allows you to organize, classify, and filter leads within your sales lead management process.
Third, the lead qualification and scoring step helps you identify leads ready to purchase now.
Fourth, the lead distribution process advances the hotter leads to sales automations and/or team members that will close the deal.
Fifth, the nurture process advances the relationship to the next steps, whether leads or customers or established fans of your business.
What is lead management in CRM?
Using automation, the lead management process becomes a lot easier to manage with a powerful CRM, like Keap, at its core. This allows you to deliver personalized experiences, amazing customer service, and quality products or services without adding a ton of staff hours or new hires. It’s a huge benefit for businesses looking to scale.