Keap culture

The Keap mission is to help small businesses succeed. Our culture and core values reflect this commitment.

We genuinely care

We listen to, care for, and serve the diverse people central to our Purpose: our employees, partners, customers, shareholders, and entrepreneurs everywhere.

Three engineers hanging out

We own it

We are a culture of performance and accountability, and face challenges with grit and optimism to achieve our goals.

Customer Support rep on phone call

We learn always

We have a forever-curious, learn-it-all mindset, and value learning over knowledge. We use data and experimentation to innovate and constantly improve.

Two developers working together

We build trust

We build trust through transparency and open, authentic communication. We assume positive intent and are the first to extend trust.

Two people relaxing and discussing something

We check ego

We check our ego at the door. Humility and gratitude help us work collaboratively, serve others, and accomplish more.

Person hanging a tag at the door that represents their ego

We dream big

We empower the entrepreneurial spirit by believing in people and championing their dreams.

Image of the Keap brand launch day with confetti raining down on the crowd

We win together

We are one team, unified in our Purpose and Mission. We all win when everyone does their part in service of the whole.

A large group of engineers taking a group picture

Lead from the front, not from the top

Our leadership model is simple: care about people and the cause. When leadership comes from a place of care, we all thrive.

Co-Founders Scott Martineau and Clate Mask
Set the vision
  • Visualize the future
  • Co-create plans that align
  • Declare goals and inspire commitment
Multiply people
  • Identify native genius
  • Give ownership and let go
  • Expect and inspire personal growth
Deliver results
  • Organize the work
  • Collaborate and efficiently execute
  • Hit your numbers

Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep going. Keep serving. Keep growing.

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