Keap culture

The Keap mission is to help small businesses succeed. Our culture and core values reflect this commitment.

We genuinely care

We listen to, care for, and serve the diverse people central to our Purpose: our employees, partners, customers, shareholders, and entrepreneurs everywhere.

The Talent team sitting together

We own it

We are a culture of performance and accountability, and face challenges with grit and optimism to achieve our goals.

Customer Support rep on phone call

We learn always

We have a forever-curious, learn-it-all mindset, and value learning over knowledge. We use data and experimentation to innovate and constantly improve.

Two developers working together

We build trust

We build trust through transparency and open, authentic communication. We assume positive intent and are the first to extend trust.

Two people relaxing and discussing something

We check ego

We check our ego at the door. Humility and gratitude help us work collaboratively, serve others, and accomplish more.

Person hanging a tag at the door that represents their ego

We dream big

We empower the entrepreneurial spirit by believing in people and championing their dreams.

Collage of various employees

We win together

We are one team, unified in our Purpose and Mission. We all win when everyone does their part in service of the whole.

Large stage presentation in the office

Lead from the front, not from the top

Our leadership model is simple: care about people and the cause. When leadership comes from a place of care, we all thrive.

Co-Founders Scott Martineau and Clate Mask
Set the vision
  • Visualize the future
  • Co-create plans that align
  • Declare goals and inspire commitment
Multiply people
  • Identify native genius
  • Give ownership and let go
  • Expect and inspire personal growth
Deliver results
  • Organize the work
  • Collaborate and efficiently execute
  • Hit your numbers

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder