🎉 Save 20% or more with our annual plans. Click here.

Keap pricing and plans

Keap is the marketing, sales, service and operations automation platform built for small businesses


For smaller teams looking to automate basic sales, marketing and business processes

$249 /mo

(Billed at $2988/year)

(Billed monthly)

Total contacts


1500+ contacts and 2 users

Additional users are $29 each

Core features:

  • Email marketing

  • Marketing, sales & workflow automation

  • Lead capture & automated follow-up

  • Lead & client management (CRM)

  • Pipeline

  • Quotes, invoices & payments

  • Landing pages & online sales

  • Text marketing (U.S.)*

Also includes:

  • Dedicated phone line (U.S. & Canada)

    Separate work and personal calls with a business phone number for calls and texts

  • Appointments

    Easily schedule meetings by sharing a simple link

*Includes 3-month trial of voice and text, then $9/mo

Try free


For growing teams who need advanced ecommerce and reporting capabilities

$329 /mo

(Billed at $3948/year)

(Billed monthly)

Total contacts


2500+ contacts and 3 users

Additional users are $29 each

Everything in Pro, plus:

  • Advanced lead optimization

    Track the effectiveness of your marketing with lead scoring and lead source tracking

  • Enhanced landing pages & sales tools

    Progressively capture lead information with multi-page funnels

  • Ecommerce tools

    Transact more profitably with tools such as order bumps, promo codes and more

  • Advanced reporting

    Easily view the data you need with a vast library of pre-built reports


For larger teams with advanced workflows and powerful automation needs

$499 /mo

(Billed at $5988/year)

(Billed monthly)

Total contacts


2500+ contacts and 3 users

Additional users are $29 each

Core features, plus:

  • Premium CRM & sales management

    Customizable CRM to organize and filter data based on your business needs

  • Advanced marketing & sales tools

    Sales round robin, online shopping cart, fulfillment capabilities, email health report

  • Custom user access controls

    Set permission levels and records access for each user

  • Affiliate management & collaboration

    Manage, track and optimize an affiliate program

  • Advanced reporting

    Easily view the data you need with a vast library of pre-built reports

Required implementation services

Cost shown above does not include the one-time fee for our required implementation service. Want free implementation? Ask us how via chat or call +1 866-800-0004.

Compare all Keap plans and features





Contact management

House all your client activity, data, and communications in one easily accessible place

Contact segmentation (tags)

Use tags to prioritize your hottest leads and close more deals

Contact lists, filters, and saved searches

Create custom lists within your contacts, filter your contacts easily, and send the right messages to the right contacts.


Create contact lists based on specific criteria to take quick action


Easily enter notes about a contact from your mobile or desktop app

Company records

Easily organize contacts by company

Custom fields

Store business-specific information on the contact or company record




Lead source tracking

Easily segment leads based on where they came from so you know the sources of your most valuable clients

Lead scoring

Prioritize your hottest leads and trigger automation based on likelihood to buy


Landing pages

Wow your clients with modern and branded landing pages

Multi-page sales funnels

Create and connect multiple landing pages that convert more leads through your sales process


Capture leads, collect essential information, and trigger automation when forms are completed

Email marketing

Use beautiful, modern email templates to Improve engagement and email open rates

Email sync (Gmail, Outlook)

Smoothly sync your emails between Keap and Gmail or Outlook for 1:1 email messages


Boost engagement and build customer loyalty with business updates and promotions

Business phone line & 1:1 text messages4

Separate work and personal calls with a business phone number for calls and texts

3-month trial

Text message broadcasts5

Target your hottest prospects and convert more leads with marketing texts

3-month trial

Automated text messaging5

Send automated, personal text messages that save time and get read

3-month trial

Mobile app1

Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM. Send appointment links and invoices right from the app.

Google reviews

Connect your Google My Business account and automatically request Google reviews


Sales pipeline

Easily track and manage leads as they move through the funnel

Sales round robin

Automatically assign incoming leads to your team based on predetermined criteria


Send an online link that lets leads book available time on your calendar

Calendar sync (Gmail, Outlook)

Sync your Gmail or Outlook calendar to use with the Appointments feature


Be first in line every time with personalized instant quotes


Send one-time or recurring invoices that sync with your payment and accounting tools

Checkout forms

Sell online with customizable check out forms that trigger automations and sync to your CRM

One-time payments

Get paid quickly and easily with premium processors such as PayPal, Venmo, and Stripe

Recurring payments

Get paid on time, every time, with recurring payments, customized to your unique selling mode

ACH payments

Save on processing fees for high-priced items — $5 maximum per transaction

Subscription management

Sell subscriptions to your customers that require recurring payments

One-click upsell and cross-sell

Create new opportunities and maximize order value by offering additional items at checkout

Promo codes

Drive conversions with the ability to apply custom promotions at checkout and track sales through channels

Shopping cart

Sell items online with a storefront and a shopping cart that integrates seamlessly with Keap’s payments.

Referral partner management and collaboration

Manage, track, and optimize a referral partner program.


Easy Automation

Use Keap’s intuitive “when/then” builder to set up simple automations in as little as 3 minutes

Advanced automation

Use the most advanced campaign builder in the industry to automate any sales and marketing process you can dream of

Marketing automation

Automatically collect leads and funnel them into the appropriate sales processes and nurture sequences

Sales pipeline automation

Convert more leads by triggering follow up and sales tasks automatically as leads move through the funnel

Workflow automation

Automate onboarding and service delivery processes and automatically create and assign tasks to team members for manual steps


Send automatic reminders and notifications so nothing falls through the cracks

Internal forms

Automate your team’s internal processes with custom forms that make data collection

API and third-party integrations

Connect your other software tools to Keap so you can manage everything in one place

Administrative tools


Grow your business with comparative data that shows ROI and areas of improvement

Default user roles

Easily add a user or a Partner, select desired access, and assign administrative roles to team members

Custom user roles

Determine the level of permission for new users and their interaction with various records

Customizable dashboard

Personalize your dashboard to see relevant information and deliver vital data to your team

Email deliverability health reporting

Keep an eye on your email deliverability stats and know if your emails are being flagged as spam

Customer service

U.S.-based phone support

Help is just a phone call away

24/7 chat support

Access chat directly from your Keap app

Customer Success Manager2

You're assigned a Keap expert who can help you use Keap to reach your business goals

Data import and migration support3

Choose from free and full-service migration from other major platforms by our migration experts

1 Keap mobile app is available in the U.S., Australia, Canada, U.K. and New Zealand

2 CSMs are available for most customers, except those who have special pricing under $129/mo.

3 New customers receive up to 15 hours of free migration services. We’ll import your contacts for free with your purchase of onboarding. Additional services available at competitive rates.

4 Dedicated phone line and 1:1 text messages are only available for users in the U.S. and Canada.

5 Text marketing (automated text messages and text broadcasts) are only available in the U.S. See all available plans below. Tier 1 (500 messages and 100 voice minutes) is included in Keap Max and Ultimate subscriptions. Keap Pro customers are given a 3-month trial of Tier 1 text marketing. Usage over your plan’s allotment is charged at $0.015 per text message and $0.01 per voice minute.

Text marketing pricing tiers

Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 Tier 6
Price $9/mo $19/mo $29/mo $59/mo $109/mo $229/mo
Messages 500 1,000 2,500 5,000 10,000 25,000
Number of Minutes 100 300 500 800 1,000 2,000
Toll-free number Included
Overages $0.015 per message, $0.01 per minute
Addons: 500 texts @ $5/month
Local number @ $7/month

Guaranteed success with Keap onboarding

Choosing the right CRM is one of the most important decisions you’ll make for your business. How you implement it is just as critical. Get expert support to build automations that fit your goals, with success guaranteed.

  • 1:1 consulting with a Keap automation expert

  • Migration services to seamlessly import your existing customer list and assets

  • Customer journey and process mapping to structure your Keap implementation

  • Customized sales and marketing playbook to drive revenue growth

Learn more

Man wearing a headset smiling taking a call from a customer.

Get started today.
Try Keap for free.

14-day free trial. No credit card required.

Questions about
our plans?

Contact us at

What our customers are saying

Pic of Ashley Madden, Marketing Agency

"I was able to double my client base after migrating to Keap."

Ashley Madden | Marketing Agency

Pic of Bryce Henderson, Real Estate Brokerage

"The whole software is great, it's helped me expand my business and I know it would expand yours too."

Bryce Henderson | Real Estate Brokerage

Pic of Vix Reitano, Agency & Consultancy

"Every business needs predictable income. Keap helps with that."

Jillian Kendrick | Informed Marketing Solutions

Pic of April Tate, Travel Agency

"I love Keap! I'm saving over 10 hours a week by using a single system to organize and grow my business."

April Tate | Informed Marketing Solutions

We’re here to help

Your Keap subscription also includes:

  • U.S.-based phone support

  • 24/7 chat support

  • A dedicated Customer Success Manager

  • Business automation education

Woman wearing a headset taking a call from a customer.

Frequently asked questions

  • Contacts

    What is a contact?

    A contact is a single person recorded in your account. Keap lets you store critical information, including your contact’s phone number, email, address, as well as meeting histories, payments, invoices, conversations, emails and notes. You’ll be able to make every customer feel like an important individual, because that’s what they are.

    How much does it cost to add more contacts?

    Adding contacts costs the same for all plans, but the cost goes down as you add more contacts. Enter your number of contacts at the top of the page to see specific prices.

    How do I add more contacts?

    You can add contacts during checkout, directly in your app, or reach out to your Customer Success Manager or Keap support for assistance.

  • Users

    What counts as a user?

    A user is someone who has authority to access the Keap software via their own username and password. Users can be managed via an admin account.

    How many users are included?

    Keap plans include a certain number of user license(s). Additional users can be purchased for only $29/month.

    Pro - 2 users

    Max - 3 users

    Ultimate - 3 users

    How do I add more users?

    You can add users during checkout, directly through your app, or by reaching out to your Customer Success Manager or Keap support. Additional users are $29/month.

  • Keap onboarding

    What is Keap onboarding?

    Achieve results faster by working one-on-one with a Keap expert who will guide your implementation and help you achieve your business goals faster. Over the course of five sessions, you’ll work together to identify your most important short-term business goal, then achieve it using your Keap app, in 90 days or less — guaranteed. Learn more

    What is the Keap Let’s Grow Guarantee?

    When you work with a Keap onboarding coach, we guarantee that you’ll achieve your main growth goal within the first 90 days of using Keap, or we will keep coaching you until your goal is met. Learn more

    How much does Keap onboarding cost?

    Keap onboarding is affordably priced for small business budgets at $999. It includes 90 days of 1:1 coaching with a business automation expert, and we guarantee you’ll achieve results.

  • Free trial

    Is the free trial experience limited or locked down in any way?

    The free trial is for the Keap Pro edition. You’ll have access to all the features of that version for 14 days. You can upgrade at any time in your Keap app. This 14-day free trial doesn’t require a credit card.

    Will I need a credit card to start the free trial?

    No credit card is required for your free trial. Give it a try and find out first-hand how Keap helps serious entrepreneurs get organized, follow up and automate to create peace of mind, grow sales and free up time.

  • Billing

    Can I cancel at any time?

    Yes. However, if you’re on an annual contract, please be aware that you’ll be charged a $299 early termination fee if you cancel your subscription before the end of your one-year contract term.

    To cancel, initiate your cancellation request at least 10 days prior to the next invoice date by calling Customer Support at 1-866-800-0004 x2 and talking to a Keap representative.

    Are there separate fees for receiving customer payments with Keap?

    Yes. A processing fee is applied to each payment that is collected. This fee is charged by the payment processor (Stripe, PayPal, etc.), not Keap. Although the fees vary by processor and location, the typical fee is 2.9% plus a 30 cent fee per transaction. Learn more about payment processors.

  • Support

    What type of support do you provide?

    With Keap, you’ll receive call-in support, 24/7 online chat support, and email support from our U.S.-based customer support team. You can also reach out to your Customer Success Manager for help with strategy and finding the resources you need. Plus, you have free access to Keap Academy’s live training events and online learning platform, which includes an extensive library of courses, videos and webinars on building marketing and sales automations within Keap.

  • Security

    Is Keap secure?

    Absolutely. Keap has developed stringent information security risk management policies to ensure confidentiality, integrity and availability of your data. To learn more about Keap’s data security click here.

  • Text Marketing

    What is Text Marketing?

    Text Marketing includes automated text messaging and text broadcasts from a toll-free marketing number that helps you efficiently reach your leads and clients. It’s currently only available in the U.S.

    How much do text messages cost?

    Text and voice services pricing starts at $9/mo for 500 messages and 100 voice minutes.

    Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 Tier 6
    Price $9/mo $19/mo $29/mo $59/mo $109/mo $229/mo
    Messages 500 1,000 2,500 5,000 10,000 25,000
    Number of minutes 100 300 500 800 1,000 2,000
    Toll-free number Included
    Overages $0.015 per message, $0.01 per minute
    Text message
    add-on (optional)
    500 texts @ $5/month
    Local number
    add-on (optional)
    Local number @ $7/month

    Tier 1 (500 messages and 100 voice minutes) is included in Keap Max and Ultimate subscriptions. Keap Pro customers are given a 3-month trial of Tier 1 text marketing. Usage over your plan’s allotment is charged at $0.015 per text message and $0.01 per voice minute.

    This feature is currently available to users in the U.S.

Take your small business automation to the next level.

14-day free trial. No credit card required.

Questions? Call us at +1 866-800-0004

Hello, have a question? Let's chat.

Got it