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Keap’s passion for entrepreneurs is personal

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We’re on a mission to help serious entrepreneurs grow without the chaos

There’s no stopping entrepreneurs who are enabled by the right technology, tools, and people. That’s why we’re the pioneer of CRM and marketing automation for small businesses.

The decision to keep going, keep serving, and keep growing is at the heart of what our 125,000+ Keap users do everyday to succeed.

How we harnessed sales and marketing automation to grow without the chaos

We started Keap in 2001. Like many new business owners, we had that entrepreneurial spark and an exciting vision of working for ourselves. Little did we know what we were getting ourselves into!

Early on we had lots of raw ambition and ideas to spare, but also doubts and doubters who suggested we get a “real job”. We learned some awesome, painful, and valuable lessons through the first chaotic years. Those experiences galvanized our love for fellow entrepreneurs, and our total hatred for small business chaos and failure. We grew our business the hard way, but learned freedom from business chaos is possible with the right mindset and systems.

Ultimately we found our true mission: to empower entrepreneurs by simplifying growth. We created the first all-in-one CRM, sales and marketing automation platform built specifically for growth-minded entrepreneurs. Through powerful automation, what took hours now took minutes. That was the big game changer and our “aha” moment.

We’d like to help you find your own “aha” moment. And more than that, we want to help you grow without the chaos to have the impact and life you want—for you and those you love.

Wherever you are in your entrepreneurial journey, we’re here to help you succeed. At Keap you’ll finally feel your grit and tenacity are appreciated and embraced.

Keep going, keep serving, and keep growing.

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About Leadership

Bring your entrepreneurial spark to Keap

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2021 Keap
by the numbers



27.5 K


115.2 K


2.5 K


$ 2.63 B

in payments

28.5 B

emails sent


new features & updates

51.6 K

automations published

In 2020

📩 Emails sent

💰 Payments processed

👋 New contacts added

Fun facts

Picture of Keap's office, from the second floor looking down into the center of the first floor's mini, indoor football field.

Our football field is roughly 1:5 scale of a professional field—measuring 85' long x 40' wide.

Picture of two Keap employees talking with each other in the Keap Dream Room.

We have our own Dream Room where Keapers can work, reflect, and write their own small business dreams on the walls.

Picture of milk pouring and splashing into a bowl of cereal.

Keap’s cereal bar is a great place for a quick snack and to remember our small business roots when the owners were struggling and could only afford cereal for meals.

Together let’s keep going

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No one was fully prepared for the sudden onslaught of the Coronavirus (COVID-19). Keap knows small businesses are among those with the greatest challenges and quickly rallied to create the Keep Going Fund to help small businesses in need.

The first round of the $100,000 Keep Going Fund distributed $500 to 200 small businesses to help them manage the ups and downs that come with times of uncertainty.

We also offered free daily “Office Hours” with experts, “Automation Hours” for our customers, and additional expert coaching for new customers.

Phase two fund

As the COVID-19 pandemic intensified, we soon realized that even more needed to be done to keep the spirit of entrepreneurship alive. That’s why we invested another $100,000 in phase two of the Keep Going Fund—$50,000 of which is dedicated to Black-owned businesses. We are thrilled to help 100 companies in need “keep going” with $1000 grants.

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