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We understand entrepreneurs because that’s how we started

We’re on a mission to simplify growth for millions of small businesses

It’s truly amazing what entrepreneurs can do with the right software, strategy and support. That’s why we’re the pioneer of CRM and marketing automation for small businesses.

Over the past 20+ years, we’ve helped hundreds of thousands of entrepreneurs realize their dreams as they level up their businesses. And we can’t wait to empower more.

Keep going. Keep serving. Keep growing.

We started Keap in 2001. Like many new business owners, we had that entrepreneurial spark and an exciting vision of working for ourselves. Little did we know what we were getting ourselves into!

Early on, we had lots of raw ambition and ideas to spare, but also doubts and doubters who suggested we get a “real job.” We learned some awesome, painful and valuable lessons throughout those first years. Those experiences galvanized our love for fellow entrepreneurs and our total hatred for small business failure. We grew our business the hard way, but learned freedom and success are possible with the right mindset and systems.

Ultimately, we found our true mission: to empower entrepreneurs by simplifying growth. We created the first all-in-one CRM and sales and marketing automation platform built specifically for growth-minded entrepreneurs. Through powerful automation, what took hours now took minutes. That was the big game changer and our “aha” moment.

We’d like to help you find your own “aha” moment. And more than that, we want to help you grow to have the impact and life you want — for you and those you love.

Wherever you are in your entrepreneurial journey, we’re here to help you succeed. At Keap, you’ll finally feel your grit and tenacity are appreciated and embraced.

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Bring your entrepreneurial spark to Keap

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Keap by the numbers



31.5 K


205.6 K



New features & updates

53.3 K

Automations published

In 2022


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Fun facts

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Our football field is roughly 1:5 scale of a professional field—measuring 85' long x 40' wide.

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We have our own Dream Room where Keapers can work, reflect and write their own small business dreams on the walls.

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We celebrate Keap’s small business roots by encouraging the entrepreneurial spirit in our people. Each Keaper receives a free, lifetime Keap account for running a side hustle.

Serving small business leaders who are serious about growth

Keap serves consultants, marketing agencies, coaches, startups and countless other growth-focused small businesses that are striving to unlock their potential through the power of sales and marketing automation.

How we do it isn’t a mystery. With the right tools, coaching and resources, we believe serious growth is attainable.

Check out a few of Keap’s most inspiring success stories to see how other small business leaders, like you, made our software work for them.

Explore the tools perfected by
working with 200K+ entrepreneurs.

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