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Changing the name of a company—especially one that has 17 years of history, 200,000+ users worldwide, and over $100 million in revenue—is not a light decision. Over the years, it had been discussed but the timing was never right, nor the reasons compelling enough. Behind the idea was a desire to become simpler both to use and to work with, and to expand our purpose to help small businesses succeed.
Targeted at small service providers such as interior design, home repair, fitness or business consulting, Keap is smart client management software that automates repetitive sales and client-related tasks like appointment scheduling, following up on leads/quotes, and collecting payments. It does this by intelligently prompting the user when and how to follow-up with personal and professional communications that progress leads more quickly into more happy clients that refer.
Keap is for small business owners, like you, who are obsessed with providing great customer service. Say you’re an interior designer, a home repair specialist, a fitness or business consultant, who feels like you’re spending more time sweating the small stuff and not enough time with your clients. Keap has the smart client management features you’ve been looking for to help you keep up with clients and leads while keeping you on track. Oh and it’s easy to use.
Today, we’re pleased to announce the addition of our new invoicing feature in Infusionsoft. This feature will help you get paid faster and more frequently.
Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder