🎉 Save 20% or more with our annual plans. Click here.

Streamlined services vs. costly complexity

Many former HubSpot customers have discovered that Keap offers the value they need, giving them the ability to grow and compete for less.

14-day free trial. No credit card required.

84% of Keap customers saw an increase in clients

Keap is rated 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Keap goes big on features, not price

With Keap Pro, you have access to the CRM and business automations designed to help you grow now. At first glance, it seems HubSpot's starter package can do the same, but additional hubs are needed to access all the CRM and workflow automation capabilities your growing small business needs. Adding the necessary hubs takes the price tag from $30 per month to over $1,700. Take a look:


Keap Pro


HubSpot CRM Suite Starter


HubSpot CRM Suite Professional


Email marketing


Task management


Marketing automation


Text marketing



Business phone line



Invoicing & payments

Landing pages


Sales forecasting

Workflow automation

Phone support

Chat support

Who chooses Keap vs. HubSpot?

Small businesses seeking a lot of value for their money

HubSpot is designed to be an enterprise-level service, and its complicated and expensive pricing reflects that. Keap offers a more nimble and affordable solution designed specifically for small business teams.

With Keap, small businesses can:

  • Manage one-on-one interactions via text, email, and phone

  • Send segmented broadcasts via email and text

  • Set up time-saving automations in as little as 3 minutes

  • Manage sales pipelines, quotes, invoices, and payments

Small businesses who need software, strategy, and support

Scrappy enterprises with small teams need more than just software — they need help learning the software and making the most of the features. That’s why Keap is so much more than a software company. For over 20 years, we’ve provided the coaching and education necessary to help small businesses grow.

With Keap, customers get:

  • 1:1 onboarding consulting with a Keap automation expert

  • 15 hours of migration services

  • A customized sales and marketing playbook

  • A dedicated Customer Success Manager

  • U.S.-based phone support and 24/7 chat support

Keap is simply a better value than HubSpot

Keap’s lead capture tools convert your prospects into clients and customers. HubSpot’s comparable tools require integrations at an additional cost.

Keap’s user-friendly landing pages provide drag-and-drop customizable designs at a more affordable rate. HubSpot’s page builder can cost you $800 per month.

Keap’s easy-to-use business automation platform allows small businesses to launch targeted campaigns based on timing and client actions without the fuss.

Tools to grow your business

Quickly customize ready-made templates with your own branding using our easy drag-and-drop email builder. Dream it, build it, send it—in minutes.

Keep track of every person and every interaction in Keap’s powerful yet user-friendly CMS. See all broadcast and 1:1 communications in one place.

Send invoices with an embedded payment link. Set up automatic reminders when payments are past due so you never forget to follow up again.

Photo of a woman writing on a pad of paper looking at the camera

Keap is designed for small business

Keap is specifically built to help small business teams get organized, save time, and increase revenue. HubSpot caters to big business customers at big business prices. When it comes to value for the money, Keap is the clear winner.

Try free

A beautifully designed CRM suite aimed at small businesses… Keap outperforms Zoho CRM and HubSpot CRM in user-friendly design: contact lists, appointments, and pipelines look less cluttered, and automations are created with fewer clicks. Keap also features payment and quote management, which is rare across competitor products.

More sales, less work, better value

Find out why small businesses love Keap

G2's 2022 Spring Leader Badge

Rated 4.2 out of 5 based on 1525 reviews on G2

Give Keap a try. Your bottom line will thank you.

Hello, have a question? Let's chat.

Got it