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Keap vs. HubSpot:
Premium features vs. premium prices

Keap’s features and prices are designed for small businesses while HubSpot’s enterprise software comes with a huge price tag.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Save hundreds of dollars

Keap Pro delivers an all-in-one solution tailored to the needs of growing small businesses. To match Keap's features using HubSpot, you'd have to stack plans that cost anywhere from $800 to $1600 every month.

Features

Keap Lite

Hubspot Pro

Hubspot CMS Suite Professional

Email marketing

Task management

CRM

Marketing automation

Text marketing

Business phone line

Appointments

Quotes

Invoicing & payments

Landing pages

Sales forecasting

Limited

Phone support

Chat support

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  • This tool does what few platforms do in one place: text messaging, broadcasting (email), notes of conversations. I love that the mobile app is as robust as desktop.

    Fonda, FondaClayton.com

  • I love the integration and ability to set up automated campaigns with ease, linking our websites into campaigns so when a customer clicks on a link a full customer service message and follow-ups get sent out.

    Stephen, Sharon Lee Ltd

  • Literally does everything needed. I really like that I now have everything in one place that I can check in on and work within. So now my landing pages and emails database and campaigns are all easily accessible.

    Simon, fitMK Ltd

Who chooses Keap vs. Hubspot?

Entrepreneurs seeking a lot of value for their money

Hubspot is designed to be an enterprise-level service, and its complicated and expensive pricing reflects that. Keap offers a more nimble and affordable solution designed specifically for entrepreneurs and their teams.

With Keap, small businesses can:

  • Manage one-on-one interactions via text, email, and phone

  • Send segmented broadcasts via email and text

  • Set up time-saving automations in as little as 3 minutes

  • Manage sales pipelines, quotes, invoices, and payments

Small businesses who need software, strategy, and support

Scrappy enterprises with small teams need more than software—they need help learning the software and making the most of the features.

With Keap Pro and Max, customers get:

  • Onboarding support

  • Free migration

  • Expert business coaching

  • A dedicated Customer Success Manager

  • Phone support and 24/7 chat support

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Keap is simply a better value than HubSpot

Keap’s lead capture tools convert your prospects into clients and customers. HubSpot’s comparable tools require integrations at an additional cost.

Keap’s user-friendly landing pages provide drag-and-drop customizable designs. HubSpot’s page builder will cost you $800 per month.

Keap’s easy-to-use tool creates automated campaigns based on timing and client actions. HubSpot costs more for a less integrated experience.

Tools to grow your business

Quickly customize ready-made templates with your own branding using our easy drag-and-drop email builder. Dream it, build it, send it—in minutes.

Keep track of every person and every interaction in Keap’s powerful yet user-friendly CMS. See all broadcast and 1:1 communications in one place.

Send invoices with an embedded payment link. Set up automatic reminders when payments are past due so you never forget to follow up again.

Pick the right platform

Keap is designed for small business

Keap is specifically built to help entrepreneurs and their teams get organized, save time, and increase revenue. HubSpot caters to big business customers at big business prices. When it comes to value for the money, Keap is the clear winner.

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“A beautifully designed CRM suite aimed at small businesses… Keap outperforms Zoho CRM and Hubspot CRM in user-friendly design: contact lists, appointments, and pipelines look less cluttered, and automations are created with fewer clicks. Keap also features payment and quote management, which is rare across competitor products.”

More Organization, Less Work, Better Value

  • Keap Appointments

    Appointments

    Send a link to your clients that lets them pick an available time to meet.

    Learn about Appointments

  • Keap Messages

    Messages

    Respond quickly to client needs, stay organized, and eliminate guesswork.

    Learn about Messages

  • Keap Appointments

    Pipeline

    Provides an interactive way to manage your leads and clients through the entire sales process.

    Learn about Pipeline

  • Keap Appointments

    Invoices & payments

    Your client simply hits the “pay now” button and the credit card on file is charged.

    Learn about Payments

  • Keap Appointments

    Dashboard

    See all your client activity and communications in one place.

    Get organized

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1365 reviews on G2

  • Keap does a lot!

    Keap automates many different marketing tasks that are extremely valuable for business,...

    Cody Hopkins

    Apr 28, 2022

  • We LOVE Keap

    The marketing automation in Keap is the best on the market, in my opinion. Keap makes building...

    Jennifer Holloway

    Apr 19, 2022

  • Owner - Miriam's Treasure Chest

    Navigation of system and convenience of documents...

    Neshon Powell

    Apr 18, 2022

  • All-in-one with great support

    I like that I can do almost everything I need to do in business with just one robust...

    Donovan Dreyer

    Mar 28, 2022

  • Great system for automated email campaigns

    I use Keap to send out a series of reminders for upcoming trips we host. It's really easy to...

    Carol White

    Mar 28, 2022

  • Nicely designed package that offers the best E-Commerce marketing tools.

    Campaign management is very powerful yet easy to set...

    Pete Challinger

    Mar 23, 2022

  • Powerful all-in-one automation software for small businesses

    Built with small businesses' needs in mind, it has everything a small business owner will need...

    User in Primary/Secondary Education

    Mar 23, 2022

  • CRM Built for Email Marketing Automations with Easy Automations

    Keap is an affordable marketing platform that helps to automate business marketing sales, and...

    Sharry Anne

    Mar 12, 2022

  • Innovative, easy to use, and with an amazing community that surrounds it.

    The interface is extremely user-friendly and intuitive. Keap will provide help along the way...

    Heather Olsen

    Feb 25, 2022

  • Easy to use.

    Keap is becoming popular now a days, its good marketing suites for all small businesses and...

    Vall Pereira

    Feb 24, 2022

  • Love everything about this service

    We love the easy to use aspect of Keap and the organization of the platform. Easy to navigate...

    Administrator in Health, Wellness and Fitness

    Feb 17, 2022

  • Keap Max Classic

    Ability to set reminder tasks, tagging customers and prospects for upcoming...

    Administrator in Music

    Feb 17, 2022

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