Keap vs. HubSpot | Keap - Small Business CRM & Automation

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Keap vs. HubSpot: Added value vs. a ton of add ons

Many HubSpot customers have to add hubs or a bunch of integrations to get what they need. That’s why they’re turning to Keap as the #1 HubSpot alternative.

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Keap goes big on features, not price

Growing small businesses choose Keap because you get an entire suite of features for a modest price compared to HubSpot, the only other CRM and automation software that matches Keap in breadth of features.

HubSpot hooks businesses with their low entry-level price, but when you run up against limitations, the upgrade cost is 18X what you pay to start with HubSpot — $98/mo becomes $1,700/mo at the next level up.

If you're a large business that's scaling to enterprise level in the near future, HubSpot’s powerful solution and $4,300/mo enterprise price tag makes sense. But if you're a growing small business, Keap has everything you need at a fraction of the cost.

Features

Keap

$249/month
($2,988/yr)

HubSpot Starter Bundle

$98/month
($1,176/yr)

HubSpot Professional Bundle

$1,700/month
($20,400/yr)

Users

2

4

4

Contacts

1,500

1,500

2,000

Business Automation areas covered

Marketing, Sales, Service, Operations

Marketing, Sales, Service, Operations

Marketing, Sales, Service, Operations

CRM

Email marketing

Limited to 5x/contact

Limited to 10x/contact

Email automation

Limited to 10 automated actions

Text marketing

+$75 per month

Task management

Business phone line

Appointments

Quotes

Invoicing & payments

Landing pages

Sales forecasting

Workflow automation

Chat support

Phone support

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Who chooses Keap vs. Hubspot?

Small businesses seeking a lot of value for their money

HubSpot is designed to be an enterprise-level service, and its complicated and expensive pricing reflects that. Keap offers a nimble yet powerful solution that helps big small businesses look polished and professional at an affordable price.

If you’re big enough to need professional-level software yet need to get the most value from your investment, Keap is probably for you.

With Keap, small businesses can:

  • Create simple or complex automations

  • Communicate one-on-one via text, email, and phone

  • Send segmented broadcasts via email and text

  • Set up time-saving automations in as little as 3 minutes

  • Manage sales pipelines, quotes, invoices, and payments

Small businesses that want more than just software

Scrappy small teams need more than just software — they need help learning and implementing the software so they get the results they’re investing in.

Keap is so committed to customer success that a personalized implementation package is required for all new customers — and only costs a one-time charge of $1,500. Professional services are also available at prices to fit small business budgets.

Plus, included in every Keap subscription is:

  • Data import and migration from your current platform

  • A library of free and premium Proven Automations

  • Free on-demand training videos from Keap Academy

  • A dedicated Customer Success Manager

  • U.S.-based phone support and 24/7 chat support

Keap is simply a better value than HubSpot

Keap’s lead capture tools convert your prospects into clients and customers. HubSpot’s comparable tools require integrations at an additional cost.

Keap’s user-friendly landing pages provide drag-and-drop customizable designs at a more affordable rate. HubSpot’s page builder can cost you $800 per month.

Keap’s easy-to-use business automation platform allows small businesses to launch targeted campaigns based on timing and client actions without the fuss.

Keap in app email marketing automation
Keap landing page builder
Keap campaign builder
Keap custom email templates example
Keap in app contact management

Tools to grow your business

Quickly customize ready-made templates with your own branding using our easy drag-and-drop email builder. Dream it, build it, send it — in minutes.

Keep track of every person and every interaction in Keap’s powerful yet user-friendly CMS. See all broadcast and 1:1 communications in one place.

Send invoices with an embedded payment link. Set up automatic reminders when payments are past due so you never forget to follow up again.

Photo of a woman writing on a pad of paper looking at the camera

Keap is designed for small business

Keap is specifically built to help small business teams get organized, save time, and increase revenue. HubSpot caters to enterprise businesses at enterprise prices. When it comes to value for the money, Keap is the clear winner.

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A beautifully designed CRM suite aimed at small businesses… Keap outperforms Zoho CRM and HubSpot CRM in user-friendly design: contact lists, appointments, and pipelines look less cluttered. Plus, automations are created with fewer clicks. Keap also features payment and quote management, which is rare across competitor products.

8 powerful tools at 1 affordable price

Find out why small businesses love Keap

G2's 2024 Spring Leader Small Business Badge

Rated 4.2 out of 5 based on 1557 reviews on G2

Give Keap a try.
Your bottom line will thank you.

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