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Keap vs. HubSpot:
Premium features vs. premium prices

Keap’s features and prices are designed for small businesses while HubSpot’s enterprise software comes with a huge price tag.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Save hundreds of dollars

Keap Pro delivers an all-in-one solution tailored to the needs of growing small businesses. To match Keap's features using HubSpot, you'd have to stack plans that cost anywhere from $800 to $1600 every month.


Keap Lite

Hubspot Pro

Hubspot CMS Suite Professional

Email marketing

Task management


Marketing automation

Text marketing

Business phone line



Invoicing & payments

Landing pages

Sales forecasting


Phone support

Chat support

Who chooses Keap vs. Hubspot?

Entrepreneurs seeking a lot of value for their money

Hubspot is designed to be an enterprise-level service, and its complicated and expensive pricing reflects that. Keap offers a more nimble and affordable solution designed specifically for entrepreneurs and their teams.

With Keap, small businesses can:

  • Manage one-on-one interactions via text, email, and phone

  • Send segmented broadcasts via email and text

  • Set up time-saving automations in as little as 3 minutes

  • Manage sales pipelines, quotes, invoices, and payments

Small businesses who need software, strategy, and support

Scrappy enterprises with small teams need more than software—they need help learning the software and making the most of the features.

With Keap Pro and Max, customers get:

  • Onboarding support

  • Free migration

  • Expert business coaching

  • A dedicated Customer Success Manager

  • Phone support and 24/7 chat support

Keap is simply a better value than HubSpot

Keap’s lead capture tools convert your prospects into clients and customers. HubSpot’s comparable tools require integrations at an additional cost.

Keap’s user-friendly landing pages provide drag-and-drop customizable designs. HubSpot’s page builder will cost you $800 per month.

Keap’s easy-to-use tool creates automated campaigns based on timing and client actions. HubSpot costs more for a less integrated experience.

Tools to grow your business

Quickly customize ready-made templates with your own branding using our easy drag-and-drop email builder. Dream it, build it, send it—in minutes.

Keep track of every person and every interaction in Keap’s powerful yet user-friendly CMS. See all broadcast and 1:1 communications in one place.

Send invoices with an embedded payment link. Set up automatic reminders when payments are past due so you never forget to follow up again.

Pick the right platform

Keap is designed for small business

Keap is specifically built to help entrepreneurs and their teams get organized, save time, and increase revenue. HubSpot caters to big business customers at big business prices. When it comes to value for the money, Keap is the clear winner.

“A beautifully designed CRM suite aimed at small businesses… Keap outperforms Zoho CRM and Hubspot CRM in user-friendly design: contact lists, appointments, and pipelines look less cluttered, and automations are created with fewer clicks. Keap also features payment and quote management, which is rare across competitor products.”

More Organization, Less Work, Better Value

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1408 reviews on G2

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