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Keap vs. HubSpot: Added value vs. a ton of add ons

Many HubSpot customers have to add hubs or a bunch of integrations to get what they need. That’s why they’re turning to Keap.

14-day free trial. No credit card required.

84% of Keap customers saw an increase in clients

Keap is rated 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Keap is all-in-one and all-in-one-place

It can get complicated and expensive using HubSpot. To get all the right tools, many small businesses have to tack on additional hubs or outside integrations. Meanwhile, Keap offers a complete CRM and sales and marketing automation platform at just the right size for much less.


Keap Pro

HubSpot CRM Suite Professional

Email marketing

Task management


Marketing automation

Text marketing

Business phone line



Invoicing & payments

Landing pages

Sales forecasting

Phone support

Chat support

Who chooses Keap vs. HubSpot?

Entrepreneurs seeking a lot of value for their money

HubSpot is designed to be an enterprise-level service, and its complicated and expensive pricing reflects that. Keap offers a more nimble and affordable solution designed specifically for entrepreneurs and their teams.

With Keap, small businesses can:

  • Manage one-on-one interactions via text, email, and phone

  • Send segmented broadcasts via email and text

  • Set up time-saving automations in as little as 3 minutes

  • Manage sales pipelines, quotes, invoices, and payments

Small businesses who need software, strategy, and support

Scrappy enterprises with small teams need more than software—they need help learning the software and making the most of the features.

With Keap Pro and Max, customers get:

  • Onboarding support

  • Free migration

  • Expert business coaching

  • A dedicated Customer Success Manager

  • Phone support and 24/7 chat support

Keap is simply a better value than HubSpot

Keap’s lead capture tools convert your prospects into clients and customers. HubSpot’s comparable tools require integrations at an additional cost.

Keap’s user-friendly landing pages provide drag-and-drop customizable designs at a more affordable rate. Did you know HubSpot’s page builder can cost you $800 per month?

Keap’s easy-to-use marketing and sales automation platform allows small businesses to launch targeted campaigns based on timing and client actions without the fuss.

Tools to grow your business

Quickly customize ready-made templates with your own branding using our easy drag-and-drop email builder. Dream it, build it, send it—in minutes.

Keep track of every person and every interaction in Keap’s powerful yet user-friendly CMS. See all broadcast and 1:1 communications in one place.

Send invoices with an embedded payment link. Set up automatic reminders when payments are past due so you never forget to follow up again.

Photo of a woman writing on a pad of paper looking at the camera

Keap is designed for small business

Keap is specifically built to help entrepreneurs and their teams get organized, save time, and increase revenue. HubSpot caters to big business customers at big business prices. When it comes to value for the money, Keap is the clear winner.

Try free

A beautifully designed CRM suite aimed at small businesses… Keap outperforms Zoho CRM and HubSpot CRM in user-friendly design: contact lists, appointments, and pipelines look less cluttered, and automations are created with fewer clicks. Keap also features payment and quote management, which is rare across competitor products.

More sales, less work, better value

Find out why small businesses love Keap

G2's 2022 Spring Leader Badge

Rated 4.2 out of 5 based on 1460 reviews on G2

Experience Keap’s all-in-one solution for yourself.