Modernizing the Age-Old Craft of Candlemaking

For Eric and Janet Sparrow, the journey is the destination. They've taken their company, Milkhouse Candles, from staff room tabletops to the largest soy candle manufacturing facility in the United States.

Eric and Janet Sparrow


Eric and Janet Sparrow

  • Increased Sales
  • Got More Customers
  • Expanded Their Influence
  • More People Like Them

Milkhouse - Story at a glance


Manufacturing and Sales

In Business

Since 2002






Iowa, USA

Their Story

Eric and Janet Sparrow make locally produced, high-quality, all-natural soy candles. In the early days they sold their candles to family and friends and at work, where it was common for a supply of 60 candles to be purchased within 20 minutes. The next step was finding a way to scale this into a thriving business.

An online presence was what Milkhouse needed to manage their prospects and thrive in the industry. Rather than competing with the stores that sold their candles, Eric and Janet launched a website to build brand recognition and address the consumer and wholesale markets.

Business situation

Eric and Janet came to Infusionsoft with the need for a CRM and a solution for automated email to guide customers through the candle buying process while building quality, long-lasting relationships with them. Eric turned to the Infusionsoft Partner Dobbin Buck and his team at GetUWired who helped Eric implement Infusionsoft. Eric also attended on-site training at Infusionsoft University and really dove into the software.

“Infusionsoft has allowed our business to truly take care of our customers in ways that we never could prior to Infusionsoft.” ERIC SPARROW, CEO

Infusionsoft in action

To effectively take care of its customers, Milkhouse uses Infusionsoft technology to automate both internal and external processes of the company. Segmented campaigns and automated emails ensure Milkhouse customers receive only the content that pertains to them. Within Milkhouse, Infusionsoft is used to remind employees to complete tasks and follow up with customers. Utilizing Infusionsoft in these ways makes it possible for the Milkhouse team to focus on maintaining efficient customer service—rather than the tedious day-to-day activities.

Milkhouse also leverages the Campaign Builder feature to manage sales and marketing. Starting with the Snap app, Milkhouse representatives can capture a wholesaler or prospect's information and automatically route them through a campaign, send simple reminders that help their team follow up, and prevent leads from falling through the cracks. But they didn't have to build the campaigns from scratch; they downloaded ready-made campaign templates from the Infusionsoft Marketplace, where they could choose from hundreds of existing campaigns that have been tried and tested by other successful small businesses in the past.


Milkhouse has become the "king of soy" and is authority in the world of soy candle making. Now that the business is thriving, they are focused on using their expertise to help aspiring soy manufacturers achieve similar success—whether that's coaching them through the process or supplying them with raw materials.

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Infusionsoft helped the businesses above. Now see how we can help yours.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder