In a state where where the majority of properties have pools, there is no shortage of demand for the services offered by Presidential Pools and Spas—or, for that matter, competing contractors. But the company has managed to rise to the top, and is now the largest residential and commercial pool and landscaping contractor in the state of Arizona. Since 1991, Presidential Pools and Spas has enjoyed a reputation for five-star quality at a fair price.
Presidential Pools and Spas’ high customer satisfaction isn’t just limited to the professional services it offers to homeowners and businesses. Online relationships play a critical role in providing personalized communications to leads and customers as they research contractors and work with the company.
Before Presidential Pools and Spas started using Infusionsoft, leads came in mainly via word of mouth. Staff had to manually keep track of inquiries and follow-up with every one of them. “[Communication] was cumbersome,” says founder Ken Chandler, “and quite frankly a lot of times it just didn’t happen.”
As more and more customers went online to search for contractors, Presidential Pools and Spas had to find a way to stay relevant and connected without adding even more work for its office staff.
The company faced some familiar challenges: How could the team better collect leads, educate leads who aren't ready to buy, and generate more revenue from existing customers?
Presidential Pools and Spas found the answer in Infusionsoft. Ken reports that his life is easier than ever as a businessman thanks to tracking, reporting, and measurable results. “Without Infusionsoft,” he says, “I don’t think we could effectively nurture our prospects or existing base as well as we currently do.”
When customers go online to research contractors, Presidential Pools and Spas is at the ready with a social media presence and online lead capture forms powered by Infusionsoft. Once a customer fills out a web form, Presidential Pools and Spas can send follow-up communications targeted to the contact’s interest level. Leads who are early in their research process will receive educational information, while more buyer-ready individuals can get quotes and promotions right in their inbox.
Since implementing Infusionsoft, Presidential Pools and Spas has seen its number of leads quadruple. The closing rate on leads coming through Infusionsoft is triple what it was before, and after just four campaigns the company saw upwards of $100K in additional revenue.
The early success that Ken’s team enjoyed as a result of sales and marketing automation is only the beginning. “Daily we figure out different ways that we can use Infusionsoft to improve our business,” he reports.
Thanks to Ken's lead follow-up and customer upsell campaigns powered by Infusionsoft, Presidential Pools and Spas is now swimming in new leads and generating even more revenue from existing clients.
Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder