07.24.2019

growth  |  3 min read

Keap unveils new product lineup of CRM and marketing automation software for small businesses - Keap Grow, Keap Pro and Infusionsoft

(Chandler, Ariz.– July 24, 2019) Keap, formerly Infusionsoft, revealed today its new product lineup of CRM and marketing automation software built for small businesses. For 17 years, the company has led the market as the pioneer of CRM and marketing automation software for small businesses. In January when the company rebranded from Infusionsoft to Keap, it introduced the first edition of the new product lineup, now officially called Keap Grow. Keap Grow and Keap Pro will join Infusionsoft in the lineup, the most powerful edition of the CRM and marketing automation software.

“In small business, responsiveness often determines if you win and keep clients,” said Keap CEO Clate Mask. “It’s the everyday chaos of growing a small business that gets in the way of delivering consistently great service. If leads don’t get contacted immediately, or appointments take weeks to get scheduled, clients move onto the next small business. That’s why 44 percent of clients cited ‘poor follow up’ as the reason why they chose not to hire a small business [1]. With Keap Grow and Keap Pro joining Infusionsoft in the product family, we are now bringing the benefits of automation to small businesses at all stages of growth.”

Today, the company serves 250,000 users in the professional services industry from business consultants and interior designers to accountants, lawyers and health and fitness coaches.

  • Keap Grow: The simplest product in the lineup, Keap Grow offers an easy way for small businesses to manage sales and impress clients in one place. It includes all the most essential tools for managing clientele and winning more business, including CRM, appointments, phone, text & email messages, quotes, invoices & payments, tasks & reminders and nudges, simple reminders when it’s time to follow up with a lead or client.
  • Keap Pro: This product delivers a complete sales & marketing toolkit that small businesses can customize to win more business and save time. It includes all the tools that are part of Keap Grow, plus Campaign Builder for sales & marketing automation, visual sales pipeline & lead tracking, Smart Forms & recurring billing and user roles for multi-users.
  • Infusionsoft by Keap: Infusionsoft is the most robust all-in-one CRM, sales & marketing automation platform for small businesses. It includes Campaign Builder for sales & marketing automation, full CRM with sales pipeline, lead scoring and advanced capabilities like reporting, integrations, ecommerce and more.
  • Watch a demo now to see what Keap product is right for your small business.

    Research mentioned in this press release:Keap Small Business Client Study 2019

    **About Keap**

    Keap is on a mission to simplify growth for millions of small businesses. For 17 years, Keap has helped small businesses get organized so they can deliver great service and grow sales. The company pioneered CRM and marketing automation software for small business and today serves more than 250,000 users globally with its Keap Grow, Keap Pro and Infusionsoft products. Headquartered in Chandler, Arizona, the company is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures, and Signal Peak Ventures. For more information, visit www.keap.com or connect with us on [Facebook.](https://www.facebook.com/Keap)


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    Why the name change?

    Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

    Our mission remains the same: To simplify growth for millions of small businesses worldwide.

    As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

    We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

    Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

    So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

    Keep going. Keep serving. Keep growing.

    See demo