Rajesh Bhatia, Keap CTO

07.25.2019

growth  |  3 min read

Keap welcomes Rajesh Bhatia as Chief Technology Officer

(Chandler, Ariz.– July 25, 2019) Keap, formerly known as Infusionsoft, today announced an exciting change to its executive team. After ten years as vice president of product development at Oracle, Rajesh Bhatia is joining Keap as its chief technology officer. Bhatia’s 20 years of experience leading product and engineering teams at software giant Oracle will help Keap bring its new product line to millions of small businesses.

Keap provides industry-leading CRM and marketing automation software built exclusively for small businesses looking to grow and save time. Launched this summer, the new Keap line, Keap Grow, Keap Pro and Infusionsoft, now offers products for small businesses at all stages of growth. Today, Keap serves 250,000 users in the professional services industry including business consultants, interior designers, accountants, lawyers and health, wellness and fitness coaches.

“It’s a really exciting time at Keap as the company is expanding to serve a much larger market of small businesses,” said Bhatia, Keap’s CTO. “Keap has been a leader in the industry since pioneering CRM and marketing automation software for small businesses more than 17 years ago when it Infusionsoft launched. I have the opportunity now to partner with the executive and product teams to bring the power of automation to millions of more small businesses in really exciting, innovative ways.”

In his most recent position as vice president of product development at Oracle, Bhatia led the Hyperion team, focusing primarily on product strategy, planning and engineering with an emphasis on revenue growth, customer adoption and technology innovations.

Prior to this, Bhatia spent five years as the director of engineering and user interface at Saba Software, leading the development of its learning management system solutions and helping to grow the company toward its ultimate IPO in 2000. Bhatia then went on to serve as the vice president of engineering at venture-backed Movaris (which was acquired in 2008 by Trintech). He also co-founded his own instant messaging-based social network, Buddystumbler, which was acquired by BigString in 2008.

“It wasn’t easy to find our next CTO,” said Keith Reed, COO of Keap. “We wanted someone with experience leading a global technology organization at all stages of growth. Bhatia will be an essential part of bringing the full Keap lineup to millions of customers by leading and empowering our product and engineering teams to build products that help small businesses grow.”

About KeapKeap is on a mission to simplify growth for millions of small businesses. For 17 years, Keap has helped small businesses get organized so they can deliver great service and grow sales. The company pioneered CRM and marketing automation software for small business and today serves more than 250,000 users globally with its Keap Grow, Keap Pro and Infusionsoft products. products. Headquartered in Chandler, Arizona company is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures, and Signal Peak Ventures. For more information, visit www.keap.com or connect with us on Facebook.

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Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep serving. Keep striving. Keep growing.