Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.”
But automation isn’t reserved for big corporations. Small companies, too, can incorporate automation in every aspect of business: from capturing leads to closing sales to serving customers to checking routine office tasks off the to-do list. When repetitive processes are automated, small business owners can instead devote time to the goals that really matter—like growing the business.
In this guide, you’ll learn about 25 things every small business should—and can—automate, and how automating processes is easier than you might think.
Read on to discover how automation by Keap can benefit six areas of your small business: leads, sales, ecommerce, customer service and engagement, events, and office management.