Using lead magnets to target, attract and capture leads

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Find out what a lead magnet is and how you can apply best practices to create lead magnets that help build your business. Inbound marketing strategist and small business expert, Jack Smithson, shares his tips on how to get started including:

Choosing lead magnet topics;Choosing lead magnet formats; and Getting a professional cover created.

Find out how to use build offer free templates to drive business to your site.

Using lead magnets to target, attract and capture leads

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