Growth  |  3 min read

Automation: The Great Game Changer for Small Business

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Clate Mask

The first pillar of small business success is leadership, which is where success starts.

The second pillar of small business success is strategy, which is how you sustain success.

The third pillar of small business success is automation, which determines how big your success is.

Automation separates the good businesses from the great businesses. The more you automate your business, the more efficiency (read: PROFIT!) you have in your business. And when you apply automation to your sales and marketing process, not only do you get more profit, but you get more leads, more customers, more repeat customers. Simply stated, when you apply automation to your sales and marketing, you save time, grow sales, and increase profits.

The topic of sales and marketing automation is the heart of what we’ve been doing at Keap for 14 years. During that time, sales and marketing automation has gone from a black art that few small business ninjas could employ to a standard practice that all modern small businesses should employ.  And the results are astounding:

  • We have about 30,000 customers who are automating their sales and marketing to grow fast
  • We get reports every day of their improved efficiency, sales, and profits
  • Every month we talk to thousands more who want to get these benefits in their business
  • Over 1,200 new businesses each month are signing up with us to automate their sales and marketing
  • Business owners employing automation can take vacations, sleep better at night and grow the business without growing tired of it

We started on our “Everest Mission” nine  years ago to be the undisputed leader in sales and marketing automation for small businesses. Back then, hardly anyone knew what sales and marketing automation was. It’s fun to see the small business world begin to understand it.

Today we are, indeed, the undisputed leader in sales and marketing automation for small businesses.  But don’t get me wrong—I’m not bragging about Keap.

The reason it’s fun to see sales and marketing automation take hold in small business is simple: it helps small businesses succeed. We get to watch tens of thousands of business owners (and their employees) grow sales, save time and enjoy life. That is reward enough for me. I love seeing businesses apply automation. And I know we’re just scratching the surface of what’s possible. Here’s to another 14 years of helping small businesses succeed by applying automation.

SBS Idea of the Day: Notice one thing, one process, one task or one email that you do over and over and over. Stop wasting time on this mundane, repetitive task. Put a computer to work for you and automate it!

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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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