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01.28.2019

Growth  |  2 min read

Keep Going Strong

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Clate Mask

One month in and going strong.

When I set a New Year’s Resolution to blog every weekday, several people who heard about it laughed at me. One respected advisor was sure I would delegate this task to someone. I told her I would be personally writing every day because I love it and I have a lot to share. One month in, that’s as true as ever.

It’s been interesting this past month to sit down and write a few things each morning. I’ve noticed that my mind is thinking about the challenges of small business every day. I constantly have conversations with people about it. The same issues come up over and over again—The Deadly Sins that are stage-specific.  I am content with the frameworks I’ve been writing about:

  • The 5 Stages of Small Business Success
  • The 3 Pillars of Small Business Success (Leadership, Strategy and Automation)
  • The Small Business Success Method (The specifics of effective sales and marketing automation)

So, I’ll continue to write about these topics. But I’m going to make a slight shift in that I will discuss more stories and specific situations of entrepreneurs’ success stories as they’ve applied the lessons of the five stages, the three pillars and the small business success method.

It’s fun to talk about their stories and I’m confident the specifics of their stories are more easily applied to your business.

SBS Idea of the Day: Review your New Year’s Resolutions. How are you doing? Do you regularly review them?

 

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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder