person riding a bike up a highway


Growth  |  2 min read

Riding the Line like an Athelete

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Running a small business is a grind at times. It's easy to get stuck in a rut, doing what you're doing, missing the perspective, the reasons you're doing what you're doing. In the toughest moments, you may feel like quitting.

At Infusionsoft, we call this rut, this grind "Riding the line." Let me explain.

A couple years ago, our chief people officer, Hal Halladay, signed up for a long-distance bike race. When he got to the out-of-state course, he noticed it had a lot of hills. Big hills. This was a weekend event, so he couldn't just grin and bear it for a short period of time. He was committed to the race. He was in it for the long haul. 

As he rode his bike up and down long hills, he was just about at the breaking point. He had many miles to go before the race was over, many more mountains to climb. And he could see those mountains in the distance. He felt like quitting.

While resting and considering how he might quit, one of the other riders asked how he was doing and offered some advice. "Just ride the line. Focus on the painted line on the street right in front of you and don't look at the big mountains ahead."

Hal did that. It became easier to focus on the task at hand—and forget his pain. Then, later in the race, the rider offered more advice, "Now look back at what you've climbed." Hal was amazed at what he had accomplished. The perspective from atop the hills gave him the satisfaction he needed to look forward, see the hills ahead, and have confidence he could finish the race.

The journey of entrepreneurship can feel a lot like a road race. In order to win, sometimes you need to just ride the line. Other times you need to look back to see what you've accomplished. And still other moments require you to look forward at what lies ahead.

The trick is knowing when to practice these three tactics. 

SBS Idea of the Day: If you're tired and feeling fear, look back and make a list of what you've accomplished over the last year. If you're overwhelmed by how much you have to do, put your head down and ride the line. If you've lost some of your passion, look ahead and remind yourself of why you're doing what you're doing.

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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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