Get your assessment in only 7 min!

Lifecycle marketing assessment:
The ultimate framework for business growth.

Compare your business against the industry’s top performers with our proven formula and instantly reveal the strengths and gaps of your business.

Get your overall lifecycle marketing effectiveness score

We’ll evaluate your business across all 9 phases of the lifecycle marketing framework so you can see how you stack up.

After finishing assessment, being shown overall business score.

Identify the next best opportunity for your business

This assessment will help focus your efforts to improve your current processes and achieve the biggest possible impact. We’ll break your assessment into our 9 phases, and provide custom recommendations for you during your Strategy Session.

Visual analysis of your potential assessment results.

Develop your specific lifecycle marketing strategy

We can help you turn your assessment into a lifecycle marketing strategy session. When complete, you’ll have a custom Playbook with proven strategies based on your specific needs.

Overall visual analysis of your potential assessment results.

What is lifecycle marketing?

Lifecycle marketing is our proven framework for growth, created by Keap after working with thousands of small businesses. We have created the tools you need to evaluate where you are today, identify your areas of opportunity and gaps within your customer lifecycle, and prioritize your next best steps to take.

Lifecycle marketing is made up of 3 key systems and 9 phases:

Collect leads

Target icon

Target

Clearly define your target customer so you understand who they are, why they have pain, and where they go to find answers.

Attract icon

Attract

When you understand the problems and motivations for your target customer, you can then launch enticement tools like high-value content that address their biggest pains and aspirations.

Capture icon

Capture

Now it’s time to carefully build bulletproof lead capture methods so that you are collecting contact information into one central place for later follow up.

Convert clients

Engage icon

Engage

This is where you get to educate your buyers. It’s up to you to guide them properly so they look to you as someone they can trust. Do it right and you can create a monopoly in their mind so that they only think of you when it is time to buy.

Offer icon

Offer

Get clear on the most critical steps in your sales process and make sure it aligns with what your clients needs are. As leads engage, present offers that lead them to the most natural next step.

Close icon

Close

Streamline a simple process for clients to purchase from your business by implementing tactics that align with your sales cycle.

Create fans

Deliver icon

Deliver

Make sure you’ve systematized your delivery so that clients consistently get everything they were sold.

Impress icon

Impress

Create intentional plans to go above and beyond with every client, consistently. Leave a mark that keeps them coming back for more.

Multiply icon

Multiply

Guarantee repeat business, positive reviews and customer referrals by intentionally planning these into your customer journey.

Keap offers free educational
webinars for small businesses

Start my free assessment