storm over a large city


Growth  |  3 min read

The Silent Killer of Many Small Businesses

Created with Sketch.

Clate Mask

Inside of every business owner, a mental war is raging. On one hand, the business owner is optimistic, believing she will be successful. On the other hand, the business owner is being hammered with discouragement and self-doubt. Paying too much attention to either voice kills more businesses than anything else.

You can’t be successful if you’re overly optimistic, ignoring the realities you face. 

You can’t be successful if you’re discouraged, allowing self-doubt and negative feedback to take you out of the game. 

So how do you avoid this silent killer? 

Practice “disciplined optimism.” Scott and I write about this in “Conquer the Chaos.” It’s one of the key mindset strategies for small business success. 

In a nutshell, disciplined optimism means you must maintain an undying belief you will be successful in achieving your business goals, while at the same time confronting the brutal facts of your current reality. That’s a mentally challenging thing to do, but it’s what successful entrepreneurs do every day. 

Now, here’s the secret: Learn how to take all of the brutal facts and turn them into the data, insights, and motivation to be successful. When you do this, the “negativity” is actually the raw material for success. 

The complaining customer who flames you on social media? That’s someone who cares, wants to be served and is able to help you figure out how to improve so you can hit your goals.

The disappointing business results of the month? That’s data pointing you in the right areas to learn, grow and change so you can hit your goals in the future. 

The skeptical on-lookers who just know you won’t make it because you’ve never done this before? Well, for me, that’s great motivation to prove them wrong and demonstrate that my passion and will to succeed are the ingredients needed to find success. 

Look, running a small business is hard. But if you face the brutal facts while maintaining an undying belief in your success, you will succeed.

SBS Idea of the Day: Gather encouraging pieces of data, stories, and customer comments so you can review them when you need a pick-me-up. Use them as a reminder that what you’re doing matters and you will be successful.

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2019 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

See demo