baby chick and broken egg

01.28.2019

Growth  |  3 min read

So Which Actually Came First: The Chicken or the Egg?

Created with Sketch.

Clate Mask

Last week, I was speaking to a group of 90 customers who were in our offices for Infusionsoft University. I love speaking with our customers and I meet with the InfusionU attendees every chance I get. When I meet with them, I always ask the attendees to raise their hands if they’re solopreneurs (stage one), new employers (stage two, with two or three employees), steady operations (stage three, with four to 10 employees), seven-figure businesses (stage four, with 11–25 employees), or growth companies (stage five, with 26–100 employees).

The interesting thing is that the attendees always skew toward later stage companies, despite the fact that 80 percent of our customer base is in stages one, two, and three.

At first, I figured that was because the later stage companies can afford to send people to training events, and I suppose there’s some truth to that.

But the more I’ve observed our customers over the years, the more I think there’s just as much truth to the notion that successful businesses invest in training. 

I always point out this phenomenon to InfusionU attendees. I acknowledge them all for investing in training. And I ask them the following question: “Do these businesses invest in training because they’re bigger, or are they bigger because they invest in training?"

I’m sure it’s some of both. But the more time I spend helping small businesses succeed, the more I believe they succeed because they invest in training.

SBS Idea of the Day: What’s the last training course you attended? What’s the next training course you’ll attend? Find a training course today. And if you’re an Infusionsoft customer, come to our next InfusionU course. You won’t be disappointed.

 

Small Business CRM Adoption Acceleration Checklist - Download Now

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2019 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

See demo