Last week, I was speaking to a group of 90 customers who were in our offices for Infusionsoft by Keap University. I love speaking with our customers and I meet with the InfusionU attendees every chance I get. When I meet with them, I always ask the attendees to raise their hands if they’re solopreneurs (stage one), new employers (stage two, with two or three employees), steady operations (stage three, with four to 10 employees), seven-figure businesses (stage four, with 11–25 employees), or growth companies (stage five, with 26–100 employees).
The interesting thing is that the attendees always skew toward later stage companies, despite the fact that 80 percent of our customer base is in stages one, two, and three.
At first, I figured that was because the later stage companies can afford to send people to training events, and I suppose there’s some truth to that.
But the more I’ve observed our customers over the years, the more I think there’s just as much truth to the notion that successful businesses invest in training.
I always point out this phenomenon to InfusionU attendees. I acknowledge them all for investing in training. And I ask them the following question: “Do these businesses invest in training because they’re bigger, or are they bigger because they invest in training?"
I’m sure it’s some of both. But the more time I spend helping small businesses succeed, the more I believe they succeed because they invest in training.
SBS Idea of the Day: What’s the last training course you attended? What’s the next training course you’ll attend? Find a training course today. And if you’re an Infusionsoft by Keap customer, come to our next InfusionU course. You won’t be disappointed.