wood being chopped with a small ax

01.28.2019

Growth  |  2 min read

So There's Wood to Chop

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Clate Mask

My CFO says we have “wood to chop” whenever we have a lot of work to do. Well, when it comes to sales and marketing, small businesses have wood to chop.

That’s why we invented Infusionsoft—to help small businesses get their sales and marketing work done efficiently. We created an automation engine to spare small businesses the back-breaking work of manually doing their sales and marketing. We gave them a chainsaw instead of an axe.

Yet more often than I care to admit, our customers leave the chainsaw in the garage, so to speak. Some buy the software and don’t use it at all. Others use the software to organize contacts or even send broadcast emails. But they don’t use the powerful Campaign Builder and other automation features to help them grow sales and save time.

Sure, software can be intimidating, like a chainsaw. 

Yes, you must learn to use it properly, like a chainsaw. 

And, of course, you must maintain software, just like a chainsaw.

But the benefits are worth it. When you use sales and marketing automation software, you get the work done much faster with much less effort. It’s like using a chain saw instead of an axe. 

SBS Idea of the Day: If you’ve got Infusionsoft, flick on the chainsaw. If you don’t have Infusionsoft, check it out. Sales and marketing automation is the great game-changer for small business success.


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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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