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Growth  |  2 min read

Helping Small Business Grow: Both Small and Growing

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Clate MAsk

The term "small business" has always bothered me. When I was younger, I'd tell others about my budding business ventures and it seemed the responses I got always smacked of condescension. "Well, good luck with your small business." Their emphasis always seemed to be on the word "small."

Hey, it didn't feel small to me!

I had plans. I had hopes and dreams. I was working hard to grow the business. Why did everyone respond in belittling ways? By the way, I prefer the term "small and growing business" over "small business." It communicates the hope, ambition, and drive that characterize most small businesses. 

It seems to me that the small business owner just doesn't get much respect. Same goes for the employees of that small business. After all, if you're working away at a company with five employees, how much respect does Uncle Jim give you at the family reunion compared to the respect your brother gets because he's working at Microsoft? Yep, no respect for the little guy.

But actually, that's not such a big deal. It doesn't bother me that Uncle Jim pays no attention to small businesses.

Here's what does bother me: The business world doesn't pay much attention to small businesses.

And that's a big problem if you're a small business trying to get your hands on top-notch resources to help you grow your business. For years, Corporate America has feigned interest in small businesses. You hear marketing dribble about "the mid-market" and "small-to-mid-sized businesses."

But when you take a closer look at products offered to these "SMBs" you quickly realize these products are intended for companies with "under 1,000 employees" or "less than $500 million in annual revenues." Uh, yeah... that doesn't seem like small business to me. So, it's been pretty frustrating for small businesses over the years. But something's changing, and it's good news for small businesses. More and more, technology vendors are popping up, providing powerful products and services to true small businesses.

Of course, our company, Infusionsoft, is serving these businesses. But I'm seeing many others out there taking genuine interest in true small busiensses. And I think that's a GREAT thing for all of the entrepreneurs and small business owners out there looking to grow their companies.

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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder