Get 30% off for 3 months! Offer ends soon. Call +1 866 800 0004.

magnifying glass sitting on large case study book


Growth  |  2 min read

The Results: Here's a Case for Case Studies Part 5

In part five of our series on case studies, we’re talking about how to show the results of your case study. Case studies are great tools for small business success and the best part about them is you can be as creative as you want in your design to make it fit your business.

Step 5: Showcase your results

You have worked through the case study process and now all you have to do is put the last piece of the puzzle in place. Showcasing your results is easier than you think, but remember to stick to the same writing style you’ve used so far.

Normally case studies are not longer than two pages so, if you have to make some adjustments, that’s okay. Remember, this is your case study, and you know your audience better than anyone else. Make it your own.

Start the results section

Start the results section of your case study with a short summary of what the options or solutions came to. Be sure to specify what your product or service did in order to help the customer achieve results. It comes in handy to 

Use numerical data

Data, such as percentages or financials, should be used. If your product or service made something positive happen, this is where that story belongs.

Make comparisons

Compare what was happened before you came along and after, you can use years to set a time frame of comparison. If you like graphs or pictures, you can use those as well and, of course, a good closing quote that will summarize the feeling of satisfaction from that customer so that your prospects can connect with that end result.

This is just a brief and simple description of how you can build a case study, but there are a lot of resources out there that can help you get ideas. The internet is your friend; use search engines to look for examples of case studies and see what others have done. Go to your competitors' websites and check out how they're profiling their testimonials and case studies, and consider the possibilities that are out there.

Your case study may be longer that what you want to highlight on your blog or website, but the benefit of that is that you have more to chose from once you're ready to post. This way you can keep a longer version for internal purposes. The research you do will broaden your horizons and help you find what works best for you. 

By June Bulnes

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Loading spinner Loading spinner
Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Loading spinner Loading spinner
Subscribe to our weekly newsletter!
Loading spinner Loading spinner

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2019 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep serving. Keep striving. Keep growing.