effective business meeting

11.08.2019

Productivity  |  6 min read

6 tips to run an effective meeting

Created with Sketch.

Matt Shealy

As a business leader, meeting with peers to exchange ideas and make plans is 1 of the more important parts of your job. Left unchecked, however, a meeting can spiral out of control. Resultantly, you must take steps to make sure that your meetings are as productive as possible.

Often, meetings can become ineffective and intolerable. Fortunately, you can keep your meetings on track with effective planning.

Here are 6 tips to help you run a productive meeting:

1. Commit the agenda to writing

Meetings with a broad, vague objective rarely produce positive, tangible outcomes. If you’ve never written an agenda, there’s no need to make it a complicated task. Simply type a list of topics for distribution. In time, you’ll add features to your agenda as the need arises. Tools like Minute are a great resource to keep the before, during and after meeting information in 1 place and shared across meeting attendees.

Make sure to provide attendees with the agenda at least 24 hours in advance of the meeting. Also, include a brief synopsis of why you’re holding the meeting to help better prepare attendees.

As an aside, this goes both ways. If you receive an invitation to a meeting, make sure that the host sends you an agenda so that you can make a positive contribution.

2. Don't skimp on technology

It seems like today’s entrepreneurs can run a business using a carefully selected combination of free technology. However, if you've ever used a free technological resource, you'll quickly find that it’s quite limited.

Instead of risking your professional reputation by using freemium technology products, invest in a cost-effective subscription service. Technology providers have subscription plans that bring cutting-edge innovation within reach of any size organization.

For example, if you’re meeting with staff members dispersed across locations, video conferencing platforms like 8x8 are crucial for effective communication. By investing in commercial-grade technology, you'll ensure that stakeholders clearly understand critical points, potentially saving your organization thousands of dollars in losses due to miscommunication.

3. Review the attendee list

Attendees can make or break your meeting. Before you start, make sure that essential decision makers have arrived.

It’s especially important to make sure that critical decision makers attend meetings. If they don’t, you’ll have wasted your time as well as that of your peers.

It’s just as essential to limit the number of meeting attendees. Meetings aren’t just for sharing information, they’re for accomplishing work. Therefore, you should only invite organizational stakeholders who are relevant to the planned agenda.

Also, check meeting attendance aloud. If there’s someone present at the meeting who’s not on the list, acknowledge their presence so that you can establish how they will contribute to the meeting.

4. Deliver a briefing for important decisions

Sometimes, you’ll need to host a meeting that involves the discussion of a mission-critical decision. It may significantly affect the future of your enterprise. In this case, it’s good practice to inform attendees about the importance of the meeting in advance.

For important meetings, it's a good idea to talk to decision makers face-to-face about the gathering. This practice may take more time, but it will increase your chances of hosting a successful meeting and prevent you from springing an unpleasant surprise on attendees.


5. Stay on topic

One of the bigger problems that arise during meetings is keeping the discussion focused on the matter at hand. In a team environment, people have a lot of things that they’d like to discuss. However, you must make sure that meetings stay focused so that you can resolve 1 issue before moving to the next.

By allowing an open floor where personnel can speak freely, you'll most likely touch on a range of critical topics, but you'll never resolve anything. By focusing intensely on the matter at hand, you can improve the efficiency and effectiveness of your meetings.

6. Establish accountability

Meetings are an effective way to relay essential concepts to internal stakeholders. However, there’s no point in doing so if stakeholders don't act using the information that results.

Meetings consist of significant items that fall outside the scope of day-to-day business. However, a whirlwind of day-to-day activity can make it easy to forget about following up on meeting action items.

By holding attendees accountable for specific tasks, you can ensure that your meetings have a purpose and produce results. Furthermore, you can make sure that you don't end up burdened with work that others promised to complete during a meeting.

Meetings are a vital tool for all business leaders. However, many executives fail to ensure that meetings are concise, productive and valuable. By following a few simple tips to make the most of meetings, you can boost morale and organizational performance.


Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2019 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

See demo