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08.08.2018

Marketing  |  1 min read

April Campaign of the Month: Dynamic Lead Nurturing

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Lauren Joyner

Hey Infusionsoft users—Is your lead nurture working for you? Different prospects need different kinds of education to move forward confidently in the sales process. However, most automated nurturing is a linear dump of content without any regard for the prospect’s individual needs. Wouldn’t it be easier if leads could choose the content they consumer?

With April’s Campaign of the Month, they can! This campaign gives prospects two different educational resources to choose from and offers a sales conversation after they select one. 

Features of this campaign include: 

  1. Plug ‘n Play Simplicity: Easily integrate this nurture campaign into your existing sales process
  2. Intelligent Follow Up: Automatically remind leads of the educational resources if they don’t consume anything initially
  3. Hot Lead Identification: Leads can request a 1:1 conversation directly from the follow-up email. 

Find this campaign in the Marketplace.


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