Do you find yourself wondering if maybe your small business should be doing video? The answer is a resounding yes.
At least, that’s what Robert Weiss, vice president of sales and marketing for MultiVision Digital—a web video production company—said when he visited Ignition to give us a rundown on why and how to do video marketing for small business.
Why the resounding yes in favor of video? Because video is an excellent marketing tool that educates prospects quickly as well as adding to your search engine rankings, your social media exposure and enhance your sales process. In other words, video can directly impact your bottom line.
For professional services providers especially, Weiss recommends finding professionals to help you produce the videos or, if you have the experts, investing in professional cameras, lights and sound equipment. You can make videos on your phone, but those belong on your social media, not on your website and certainly not on your homepage.
Weiss recommends some metrics to track the success of your videos on YouTube:
- Percentage of video watched
- Minutes watched
- Views per session