The coronavirus outbreak has brought with it widespread devastation, affecting a huge number of homes and businesses across the globe.
Many companies are continually suffering the effects of implementing remote working models, losing customers, staff and clients in the process. Thanks to government assistance programs, many of these businesses will remain safe throughout the pandemic, but what can be done to restore their reputation in the aftermath?
Having a celebrity influencer onside can make a huge difference. Whether used to promote your business’ product or service, influencer marketing can offer a wide reach and level of exposure for your brand—from Bear Grylls’ promoting a new attraction to Gary Linker advertising crisps.
However, if you think influencer marketing only brings extra exposure to the table, you're wrong. Listed below are six other benefits celebrity influencers can have on your business following the COVID-19 crisis:
1. Influencers demonstrate authority
Having a celebrity, industry expert, or social media influencer promoting your product or service instantly adds credibility to your company. This is because getting a person of authority to take notice of your brand is much easier said than done, meaning that others will take note as a result.
Since they're choosing to advocate your brand, this demonstrates that you're an industry leader and a company worth trusting. This, in turn, should lead to customers and clients flooding through your doors once the coronavirus epidemic has finally come to an end.
2. Influencers create ‘hot topics’
Let’s face it—celebrity influencers are cool people, always keeping up to date on the latest trends, styles and movements. As a result, they're responsible for exposing their followers to a variety of new ideas, brands, and products, creating ‘hot topics’ in the process.
Therefore, by using a celebrity influencer in the right way, your brand can become a hot topic in itself, demonstrating that your business is also up to date with the latest trends and movements.
3. Influencers impact purchases
Consumers will often look to their celebrity interests for advice on which services to use and drive the decisions behind their purchases. According to a recent study, approximately 40% of respondents said they saw through purchases after seeing a social media influencer using the product or service.
This also correlated with the findings from another recent study, which found that nine of 10 Generation Z’ers rely on social media when finding information out about products.
4. Influencers improve connections
Thanks to the rise of the internet, millions of people spend a huge amount of time on social media. That doesn’t really look set to change as time goes on either and, actually, only looks set to grow.
Influencer marketing through platforms like Facebook, Twitter, Instagram, Snapchat and TikTok takes advantage of this movement, helping brands connect with audiences on the social media websites they’re spending most of their time on anyway.
Spend less time copy and pasting messages, manually following up with leads and clients, and more time meeting and serving your clients. Automate your marketing, sales and data entry with Keap. https://t.co/oIAXo3ATG6 pic.twitter.com/AV9j2BXuB7— Keap (@KeapGrowing) April 11, 2020
5. Influencers offer high ROI
Following a survey by Burst Media, brands that utilized celebrity influencers in their marketing strategies were found to have a much higher return on investment (ROI), receiving approximately $6.85 in earned media value against $1 of paid media.
The pros involved with influencer marketing, therefore, tend to outweigh the cons, meaning you should see an increase in profit despite the potentially large upfront cost of getting them on board.
6. Influencers have unlimited sharing potential
While on the subject of achieving a high ROI, a key reason behind this comes through the unlimited reach that each influencer marketing campaign can have.
As you probably know, most paid advertising tactics tend to have a fairly limited reach where you pay for only a specific number of impressions. Influencer marketing strategies, on the other hand, have the potential to be shared and give your message a much greater impact and reach.
In light of the coronavirus outbreak, partnering with the right celebrity influencer can help bring in clients you may have lost because of the pandemic.
Whether it be improving your level of exposure, your number of sales, or your connection with target customers, influencer marketing offers a number of benefits that should not only keep your business on track during the pandemic but after it too.