how to audit website

12.01.2018

Marketing  |  6 min read

25 effective website audit tools

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Laura Dolan

A website audit takes into consideration all of the elements that affect a website's visibility in search engines, offering insight into any website, overall traffic and individual pages with a complete analysis. A website audit is done exclusively for marketing objectives.

Auditing a website is a time-consuming process that involves scraping hundreds of web pages looking for missed SEO opportunities in an effort to improve rankings on Google.

Website audit tools for SEO prevent web editors and developers from having to do manual checks for website optimization performance, loading speed, conversion rate and whether or not the site is responsive, among other aspects.

Learn how to audit website content with these 25 SEO tools that will help improve your site for 2020:

1. Ahrefs SEO Site Audit

Ahrefs SEO Site Audit carefully inspects your keywords and your link building quality as well as compares how your site is performing versus your competitors.

2. BuzzSumo

BuzzSumo reveals which keywords are working and which aren’t. It also helps you establish keyword mention alerts and trending content.

3. DeepCrawl

Deep Crawl features a cloud-based website crawler that allows marketers to generate websites with SEO audit tools that yield better accessibility and effectiveness.

4. Found

Found is an SEO audit tool that finds the problems your website is experiencing that are preventing it from ranking to its full potential. It includes canonicalization, technical integration, meta data and content and link information.

5. Google Analytics

Anyone who’s worked with SEO has definitely heard of Google Analytics, which measures traffic by device type, each page’s loading time, establishing conversions and goals, pinpointing demographics, campaign tracking, automate reporting and so much more. Users can get even more familiar with Google Analytics by getting certified via online classes. It’s also a great resume builder in that you get to add a credential to your skill set.

6. Google Webmaster Tool

The Google Webmaster Tool puts all of your SEO data into one dashboard, creating a user-friendly platform that shows various aspects of SEO and how they’re performing as well as what’s trending. It’s highly recommended for beginners just getting familiar with SEO.

7. Marketing Grader

Marketing Grader is a web-based tool that analyzes your entire website and provides an expandable report on each site point. It monitors your blog pages, social media, mobile website, lead generation, and SEO. It is perfect for SEO novices to get a feel for a website report and SEO experts to assess the significant details of site architecture, content, key influencers, etc.

8. Moz Pro

Moz Pro is great for small and large businesses aspiring to improve their organic website traffic. Moz Pro expertly tracks your ranking, performs keyword research and analysis, does on-page optimization, search engine results page (SERP) analysis, and ranks you among competitors.

9. MySiteAuditor

MySiteAuditor is conducive for large SEO agencies. It allows you to integrate the tool on your agency website and generate more leads. It monitors specific website pages for target keywords and sends results in a downloadable PDF or email. MySiteAuditor is also compatible with Google’s ranking algorithm.

10. Netpeak Spider

Netpeak Spider is another website crawler that actually crawls competitors’ websites revealing what they’re doing to demonstrate successful SEO performance. It also develops SEO tools for specialists and webmasters in an effort to solve everyday SEO issues.

11. Nightwatch SEO Tracker

Sounds like a character from Game of Thrones, but this Nightwatch SEO Tracker literally works while you sleep, addressing essential concerns such as if your website has become stagnant, how your indexed pages are being ranked, which keywords you need to grow your site, etc.

12. Raven Tools

Raven Tools is an SEO audit tool that records social media metrics so you know which posts work and which don’t. It also helps you monitor your website’s page speed along with revealing what kind of reputation your site has.

13. Screaming Frog

Screaming Frog continually analyzes your entire website’s links and meta data and offers recommendations for improved SEO performance.

14. SE Ranking Website Audit

This website audit tool reveals how you place and why. It also offers great insights into how your website’s performance can improve. It’s a great resource for those looking to improve their rankings.

15. Semrush

Semrush offers a comprehensive report with the keywords you’re producing and utilizing as well as unique ones that would better benefit your site. It also helps you monitor your competitors and how you compare.

16. Seoptimer

Seoptimer is an audit tool that reports SEO issues in real time when you submit your URL to its search bar. It responds with results that include recommendations on how to fix any problems in order to stay on top of your SEO.

17. SEO Report Card

The SEO Report Card is an audit tool that takes ranking and keyword performance into consideration so that you know how to proceed when your scores come back post analysis.

18. SEO Site Checkup

This user-friendly SEO audit tool reveals your website’s ranking and sends you a comprehensive report via email showing how you place among competitors. This allows you to go through every aspect of the report with your team and make the necessary improvements to your website.

19. SEO Workers

SEO Workers is a website auditing tool that provides an analysis report based on the following: HTTP headers check, head elements, heading and phrase elements, keywords found in image alt attributes and in the anchor tags, URLs found on the page, the page displayed within search engine results, and the page’s most relevant keywords/keyphrases.

20. SiteAnalyzer

SiteAnalyzer is an SEO audit tool that offers up to 20 free analyses per month and tests your website’s efficiency, identifies problem areas and reveals all SEO technical mistakes. After completing an in-depth website analysis, you will receive a score based on accessibility, design, texts, networking, and multimedia.

21. SpyFu

SpyFu gives you access to your competitors’ most successful keywords and ads that are paid and organic.

22. Web CEO

The Web CEO audit tool helps with link building and makes it possible to simplify your SEO and SEM campaigns while gauging your website’s performance and how it compares to competitors’ sites.

23. Woorank

Woorank is an SEO audit tool that provides a detailed PDF of your site’s functionality with recommendations on how to improve user engagement and conversions.

24. Wpromote

Wpromote helps you conduct a quick comparison between your website and your competitors’ website. It offers unlimited evaluations based on certain target keywords and reveals which keywords rank better.

25. Yoast

Yoast is a versatile website auditing tool that provides real-time SEO reporting. It analyzes content, keywords, clickbait strength and other metrics, and yields either green or red signals depending on effectiveness.


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