Marketing / Social Media

How to Use Facebook Live for Your Business

May 16, 2018 · 8 min read

group of young coworkers taking a selfie

by Karolina Bakanovas and Christina Kehoe

The world of social media is ever-changing. With new platforms and new features, it can be hard to keep up, let alone figure out how to incorporate everything into your small business’ marketing strategy. Facebook’s latest and greatest roll out, Facebook Live, is a live streaming feature which now allows users to engage with their audiences in real-time.

Perhaps you’re thinking, “What am I supposed to do with that? How does this fit in my business? And how will you know if I'm doing it right?” Luckily for you, we’re breaking it all down for you from examples to best practices. 

Broadcast options

Use it as content

Look at Facebook Live as another form of providing content. Instead of a blog post or an e-book, you can provide value through video. Teach someone how to do something, provide a demo, share tips, and tricks, or even showcase your talent. You can even take past pieces of content and share them via Facebook Live.

Go behind the scenes

Show your audience things you haven’t been able to share before. Give them a “day in the life” glimpse into your world, showcase how your products are made, introduce employees/business partners, or take them with you to an event you are attending. This is the perfect opportunity for your audience to get to know you and gain a better understanding of what your business is all about.

Instant Q&A

Give your fans the chance to learn more about you and get the answers they need with a live Q&A session. Remember to call viewers out by name so they know their question is being answered. You can also have a little fun with it—reverse the roles and ask your viewers some questions. It’s a great way to get instant feedback and insights into your audiences' wants and needs.

Discuss trending topics

The internet is constantly buzzing with new trends and breaking news. From Pokemon Go to the latest celebrity feud, these real-time current events provide a way to engage with your audience and start a discussion. Share your thoughts or show off your expertise. For example, give tips on how small businesses can use Pokemon Go for marketing or answer a trending question like “Will the housing bubble burst?” It’s a quick and easy way to do some real-time marketing and capture viewers. 

Host a talk show

Several businesses have been using Facebook live in a talk show format, bringing on guest speakers to share their expertise. Pick a new topic for each week and let your fans know ahead of time who will be featured. It’s also helpful to stay consistent and broadcast this type of stream on the same day/time each week so you can gain that loyal following. 

I'm excited about the business potential of Facebook Live. You should be too. 

Facebook live best practices 

Going live for the first time can be a bit daunting, but just remember live streaming as a whole is still in its beginning stages. We are all learning together. Being an entrepreneur, you are used to being a pioneer and challenging the status quo, but here are a few tips to get you started.

Before you go live

Going live is easy

You can go live right from your News Feed. Just tap "What's on your mind", select "Live Video", add a description, and choose your audience. You have three seconds, so compose yourself! 

Going Live with Facebook Instructions

While you’re live

At the end

The most important thing to remember with social media is that there is no “right way.” Everything is trial and error to discover what works best for you. Get out there, be creative, and try new things. Practice makes perfect, so go live frequently and have fun with it. 

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Karolina is well versed in all areas of social media. Her passion for discovery and writing led her to a create her own lifestyle blog, Sunkissedway.com. Originally from the beautiful state of Utah, she traded in her snowboard for sunny skies and palm trees. When she’s not busy blogging, she’s off being a “cool” cat lady, running half marathons, and soaking up the sun.

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Christina is a community engagement practitioner and currently manages Partner Communications at Keap. Previously, Christina helped hundreds of small businesses develop and execute marketing automation strategies in her role as a consultant at Keap. She is an all-around tech nerd, a hockey fan in the desert (go Coyotes!), and relentless optimist.

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