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Keap vs. ActiveCampaign: Complete solution vs. marketing solution

Keap provides an all-in-one solution for service-based entrepreneurs and their teams. With ActiveCampaign, you'd need to add additional tools to get everything Keap offers.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Save money from day one

With ActiveCampaign, you’ll need to purchase other single-purpose tools to get even close to Keap’s all-in-one capabilities.

See how Keap and ActiveCampaign compare for almost the same price per month for the Pro versions:

Features

Keap Pro

ActiveCampaign

Email marketing

Task management

CRM

Marketing automation

Text message marketing

Landing pages

Sales pipeline automation

Dedicated account manager

Appointments

Dedicated business line (phone & text, US only)

Quotes, invoicing, & payments

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  • I used to spend my weekends setting up campaigns in ActiveCampaign. Keap did it all for me, so now I spend that time on growing my business.

    Laura Trevana, LT&T Associates

  • I didn’t want to have to manage a bunch of add-ons and liked that I could tag people by taking a picture of their business card, which is going to be important at events and trade shows.

    Brandon Hopper, The Hopper Company LLC

  • Keap is well organized and diligent about helping owners migrate assets into their platform. I look forward to using this robust program.

    Steven Rapposelli, Performance Physical Therapy and Fitness

Who chooses Keap vs. ActiveCampaign?

Marketers who want full support

ActiveCampaign provides videos and help documents, but customers are on their own when it comes to building out their strategy and implementing it in the software.

Keap provides full support for both strategy and software, including:

  • Free migration of contacts and data

  • A dedicated Customer Success Manager

  • Free phone support and 24/7 chat for all plans

  • Help guides, videos, webinars, entrepreneur community

  • Access to 1:1 expert business coaching

Service-based small businesses

Experts, coaches, consultants, authors, agents, trailblazers… Anyone with a small team doesn’t have the time to manage multiple tools. Keap brings all the essentials together in one platform.

Both Keap and ActiveCampaign have the basics like email marketing and CRM, but Keap also includes important features you can’t get with ActiveCampaign:

  • Free dedicated business phone line

  • Automated appointment setting

  • Quotes, invoices, and payments

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Keap supports your entire customer lifecycle

Unlike ActiveCampaign, Keap includes phone support and 24/7 chat with all plans. Your dedicated Customer Success Manager will help you use Keap to achieve your business goals.

Build automations in as little as 3 minutes with Keap. ActiveCampaign’s linear campaign builder requires 30% more steps than Keap.

Keap offers a sales pipeline kanban board, automation of sales tasks, and all 1:1 and 1:many communications are visible in the CRM, making Keap the only tool you need to power sales growth.

Send powerful communications, get paid faster

Send 1:1 and 1:many emails and text messages automatically, and keep track of everything in our user-friendly CRM. Keap even provides you with a free dedicated phone line.

Put an end to wasted time going back-and-forth to set up appointments. With Keap it’s included, but with ActiveCampaign you’ll have to pay for a separate appointment tool.

Keap accepts payments online and can automate sending quotes, invoices, and payment reminders. Both online and offline payments can be tracked in the CRM. ActiveCampaign doesn’t support billing functions.

Pick the right platform

Keap’s Sales & Marketing Automation feels like hiring another you

Unlike ActiveCampaign, Keap supports your entire customer lifecycle, from marketing to sales to customer support. Don’t settle for piecemeal offerings—automate all tedious tasks so you can focus on work that moves the needle in your business.

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More Organization, Less Work, Better Value

  • Keap Appointments

    Appointments

    Send a link to your clients that lets them pick an available time to meet.

    Learn about Appointments

  • Keap Messages

    Messages

    Respond quickly to client needs, stay organized, and eliminate guesswork.

    Learn about Messages

  • Keap Appointments

    Pipeline

    Provides an interactive way to manage your leads and clients through the entire sales process.

    Learn about Pipeline

  • Keap Appointments

    Invoices & payments

    Your client simply hits the “pay now” button and the credit card on file is charged.

    Learn about Payments

  • Keap Appointments

    Dashboard

    See all your client activity and communications in one place.

    Get organized

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1370 reviews on G2

  • Perfect tool for Marketers

    With Keap, I like how easy it is to create email and text sequences, customize them with many...

    Administrator in Health, Wellness and Fitness

    Jun 20, 2022

  • Keap does a lot!

    Keap automates many different marketing tasks that are extremely valuable for business,...

    Cody Hopkins

    Apr 28, 2022

  • We LOVE Keap

    The marketing automation in Keap is the best on the market, in my opinion. Keap makes building...

    Jennifer Holloway

    Apr 19, 2022

  • Owner - Miriam's Treasure Chest

    Navigation of system and convenience of documents...

    Neshon Powell

    Apr 18, 2022

  • All-in-one with great support

    I like that I can do almost everything I need to do in business with just one robust...

    Donovan Dreyer

    Mar 28, 2022

  • Great system for automated email campaigns

    I use Keap to send out a series of reminders for upcoming trips we host. It's really easy to...

    Carol White

    Mar 28, 2022

  • Nicely designed package that offers the best E-Commerce marketing tools.

    Campaign management is very powerful yet easy to set...

    Pete Challinger

    Mar 23, 2022

  • Powerful all-in-one automation software for small businesses

    Built with small businesses' needs in mind, it has everything a small business owner will need...

    User in Primary/Secondary Education

    Mar 23, 2022

  • CRM Built for Email Marketing Automations with Easy Automations

    Keap is an affordable marketing platform that helps to automate business marketing sales, and...

    Sharry Anne

    Mar 12, 2022

  • Innovative, easy to use, and with an amazing community that surrounds it.

    The interface is extremely user-friendly and intuitive. Keap will provide help along the way...

    Heather Olsen

    Feb 25, 2022

  • Easy to use.

    Keap is becoming popular now a days, its good marketing suites for all small businesses and...

    Vall Pereira

    Feb 24, 2022

  • Love everything about this service

    We love the easy to use aspect of Keap and the organization of the platform. Easy to navigate...

    Administrator in Health, Wellness and Fitness

    Feb 17, 2022

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