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Keap vs. ActiveCampaign: Complete solution vs. marketing solution

Considering ActiveCampaign alternatives? Keap provides a business automation alternative to ActiveCampaign for service-based small businesses. ActiveCampaign requires you to add additional tools to get everything Keap offers.

14-day free trial. No credit card required.

84% of Keap customers saw an increase in clients

Keap is rated 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Save money from day one

With ActiveCampaign, you’ll need to purchase other single-purpose tools to get even close to Keap’s all-in-one capabilities.

See how Keap and ActiveCampaign compare for almost the same price per month for the Pro versions:


Keap Pro


Email marketing

Task management


Marketing automation

Text message marketing

Landing pages

Sales pipeline automation

Dedicated account manager


Dedicated business line (phone & text, US only)

Quotes, invoicing, & payments

Workflow automation

Who chooses Keap vs. ActiveCampaign?

Marketers who want full support from ActiveCampaign alternatives

ActiveCampaign provides videos and help documents, but customers are on their own when it comes to building out their strategy and implementing it in the software.

Keap provides full support for both strategy and software, including:

  • 15 hours of migration services

  • A dedicated Customer Success Manager

  • U.S.-based phone support and 24/7 chat for all plans

  • On-demand courses and a passionate user community

  • Expert 1:1 business automation consulting

Service-based small businesses

Experts, coaches, consultants, authors, agents, trailblazers… Small teams don't have the time to manage lots of tech tools. Keap brings all the essentials together in one platform.

Both Keap and ActiveCampaign have the basics like email marketing and CRM, but Keap also includes important features you can’t get with ActiveCampaign:

  • Free dedicated business phone line

  • Automated appointment setting

  • Quotes, invoices, and payments

Keap supports your entire customer lifecycle

Unlike ActiveCampaign, Keap includes phone support and 24/7 chat with all plans. Your dedicated Customer Success Manager will help you use Keap to achieve your business goals.

Build automations in as little as 3 minutes with Keap. ActiveCampaign’s linear campaign builder requires 30% more steps than Keap.

Free up your sales reps’ time by automating repetitive sales tasks. Keap also includes a sales pipeline kanban board and visibility into all 1:1 and 1:many communications in the CRM.

Send powerful messages and get paid faster

Send 1:1 and 1:many emails and text messages automatically, and keep track of everything in our user-friendly CRM. Keap even provides you with a free dedicated phone line.

Put an end to wasted time going back-and-forth to set up appointments. With Keap it’s included, but with ActiveCampaign you’ll have to pay for a separate appointment tool.

With Keap, you can accept payments via major credit and debit cards and ACH, and automatically send quotes, invoices, and payment reminders. ActiveCampaign doesn’t support billing functions.

Photo of a woman writing on a pad of paper looking at the camera

Keap’s business automation feels like hiring another you

Unlike ActiveCampaign, Keap automates your entire customer lifecycle, from marketing to sales to fulfillment, and even internal workflows. Don’t settle for piecemeal offerings — automate your entire business so you can focus on work that moves the needle.

Try free

More sales, less work, better value

Find out why small businesses love Keap

G2's 2022 Spring Leader Badge

Rated 4.2 out of 5 based on 1525 reviews on G2

Give Keap a try. Your bottom line will thank you.

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