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Keap vs. ActiveCampaign: Complete solution vs. marketing solution

Keap provides an all-in-one solution for service-based entrepreneurs and their teams. With ActiveCampaign, you'd need to add additional tools to get everything Keap offers.

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84% of Keap customers saw an increase in clients

Keap is ranked 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Save money from day one

With ActiveCampaign, you’ll need to purchase other single-purpose tools to get even close to Keap’s all-in-one capabilities.

See how Keap and ActiveCampaign compare for almost the same price per month for the Pro versions:

Features

Keap Pro

ActiveCampaign

Email marketing

Task management

CRM

Marketing automation

Text message marketing

Landing pages

Sales pipeline automation

Dedicated account manager

Appointments

Dedicated business line (phone & text, US only)

Quotes, invoicing, & payments

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  • I used to spend my weekends setting up campaigns in ActiveCampaign. Keap did it all for me, so now I spend that time on growing my business.

    Laura Trevana | LT&T Associates

  • I didn’t want to have to manage a bunch of add-ons and liked that I could tag people by taking a picture of their business card, which is going to be important at events and trade shows.

    Brandon Hopper | The Hopper Company LLC

  • Keap is well organized and diligent about helping owners migrate assets into their platform. I look forward to using this robust program.

    Steven Rapposelli | Performance Physical Therapy and Fitness

Who chooses Keap vs. ActiveCampaign?

Marketers who want full support

ActiveCampaign provides videos and help documents, but customers are on their own when it comes to building out their strategy and implementing it in the software.

Keap provides full support for both strategy and software, including:

  • Free migration of contacts and data

  • A dedicated Customer Success Manager

  • Free phone support and 24/7 chat for all plans

  • Help guides, videos, webinars, entrepreneur community

  • Access to 1:1 expert business coaching

Service-based small businesses

Experts, coaches, consultants, authors, agents, trailblazers… Anyone with a small team doesn’t have the time to manage multiple tools. Keap brings all the essentials together in one platform.

Both Keap and ActiveCampaign have the basics like email marketing and CRM, but Keap also includes important features you can’t get with ActiveCampaign:

  • Free dedicated business phone line

  • Automated appointment setting

  • Quotes, invoices, and payments

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Keap supports your entire customer lifecycle

Unlike ActiveCampaign, Keap includes phone support and 24/7 chat with all plans. Your dedicated Customer Success Manager will help you use Keap to achieve your business goals.

Build automations in as little as 3 minutes with Keap. ActiveCampaign’s linear campaign builder requires 30% more steps than Keap.

Keap offers a sales pipeline kanban board, automation of sales tasks, and all 1:1 and 1:many communications are visible in the CRM, making Keap the only tool you need to power sales growth.

Send powerful communications, get paid faster

Send 1:1 and 1:many emails and text messages automatically, and keep track of everything in our user-friendly CRM. Keap even provides you with a free dedicated phone line.

Put an end to wasted time going back-and-forth to set up appointments. With Keap it’s included, but with ActiveCampaign you’ll have to pay for a separate appointment tool.

Keap accepts payments online and can automate sending quotes, invoices, and payment reminders. Both online and offline payments can be tracked in the CRM. ActiveCampaign doesn’t support billing functions.

Photo of a woman writing on a pad of paper looking at the camera

Keap’s Sales & Marketing Automation feels like hiring another you

Keap provides more followup, organization, sales and customization capabilities than ActiveCampaign. So, don’t settle for piecemeal offerings. Keap is your one and only CRM, sales, and marketing solution.

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More sales, less work, better value

  • Keap Appointments

    Appointments

    Send a link to your clients that lets them pick an available time to meet.

    Learn about Appointments

  • Keap Messages

    Messages

    Respond quickly to client needs, stay organized, and eliminate guesswork.

    Learn about Messages

  • Keap Pipeline

    Pipeline

    Provides an interactive way to manage your leads and clients through the entire sales process.

    Learn about Pipeline

  • Keap Invoices & payments

    Invoices & payments

    Your client simply hits the “pay now” button and the credit card on file is charged.

    Learn about Payments

  • Keap Dashboard

    Dashboard

    See all your client activity and communications in one place.

    Get organized

Find out why small businesses love Keap

G2's 2022 Spring Leader Badge

Rated 4.2 out of 5 based on 1424 reviews on G2

  • Keap is an excellent choice for project management

    We like the Keap platform's ability to automate emails and the tasks that are assigned daily....

    Darya Chumakova

    Jan 31, 2023

  • It incorporates a wide variety of artistic advertising techniques

    Thanks to Keap's social media management tools, I can systematically serve and monitor my...

    Troy W.

    Dec 16, 2022

  • Keap has helped me put food on the table for a year

    The most helpful aspect of Keap is the ability to set up campaigns with tags and triggers and...

    Derik Barbieri

    Nov 29, 2022

  • Easily Transition to automating your business.

    The automation of all of the different products & Services needed to run a small business....

    Jeff Christensen

    Nov 04, 2022

  • Good Product

    the m400 suite gives us the ability to manage all of our contacts and integrate the API into...

    Verified User in Computer Software

    Oct 11, 2022

  • Many Hands Make Light Work!

    I love the fact that KEAP helps us automate much of the follow up that might otherwise be...

    Cheri Perry

    Sep 01, 2022

  • Virtual Assistant uses KEAP for several Clients

    KEAP helps me automate businesses for my clients. I can capture leads with multiple opt ins...

    Pamela Hughes

    Aug 31, 2022

  • Keap a complete and easy to use software

    It allows us to perform various types of segmentation according to the needs we have, to...

    Bruno Faligot

    Aug 27, 2022

  • Great Product, Great Community!

    The ability to create almost endless automation of emails and other business tasks is...

    Demian Hauptle

    Aug 18, 2022

  • Keap will keep you on task

    Keap has been essential in creating a process for me to follow when adding new prospects and...

    Wendell Jordan

    Aug 16, 2022

  • The best for all in one place

    Keap is wonderful because it consolidated so many different applications for me. Now I have...

    Tonya Yudizky

    Aug 16, 2022

  • Unicorns Work Here

    Streamlining business needs & handholding. It has been such a peace of mind experience to work...

    Darby Cummings

    Aug 16, 2022

Experience Keap’s all-in-one solution for yourself.

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