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Keap vs. ActiveCampaign: Complete solution vs. marketing solution

Keap provides an all-in-one solution for service-based entrepreneurs and their teams. With ActiveCampaign, you'd need to add additional tools to get everything Keap offers.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Save money from day one

With ActiveCampaign, you’ll need to purchase other single-purpose tools to get even close to Keap’s all-in-one capabilities.

See how Keap and ActiveCampaign compare for almost the same price per month for the Pro versions:

Features

Keap Pro

ActiveCampaign

Email marketing

Task management

CRM

Marketing automation

Text message marketing

Landing pages

Sales pipeline automation

Dedicated account manager

Appointments

Dedicated business line (phone & text, US only)

Quotes, invoicing, & payments

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  • I used to spend my weekends setting up campaigns in ActiveCampaign. Keap did it all for me, so now I spend that time on growing my business.

    Laura Trevana, LT&T Associates

  • I didn’t want to have to manage a bunch of add-ons and liked that I could tag people by taking a picture of their business card, which is going to be important at events and trade shows.

    Brandon Hopper, The Hopper Company LLC

  • Keap is well organized and diligent about helping owners migrate assets into their platform. I look forward to using this robust program.

    Steven Rapposelli, Performance Physical Therapy and Fitness

Who chooses Keap vs. ActiveCampaign?

Marketers who want full support

ActiveCampaign provides videos and help documents, but customers are on their own when it comes to building out their strategy and implementing it in the software.

Keap provides full support for both strategy and software, including:

  • Free migration of contacts and data

  • A dedicated Customer Success Manager

  • Free phone support and 24/7 chat for all plans

  • Help guides, videos, webinars, entrepreneur community

  • Access to 1:1 expert business coaching

Service-based small businesses

Experts, coaches, consultants, authors, agents, trailblazers… Anyone with a small team doesn’t have the time to manage multiple tools. Keap brings all the essentials together in one platform.

Both Keap and ActiveCampaign have the basics like email marketing and CRM, but Keap also includes important features you can’t get with ActiveCampaign:

  • Free dedicated business phone line

  • Automated appointment setting

  • Quotes, invoices, and payments

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Keap supports your entire customer lifecycle

Unlike ActiveCampaign, Keap includes phone support and 24/7 chat with all plans. Your dedicated Customer Success Manager will help you use Keap to achieve your business goals.

Build automations in as little as 3 minutes with Keap. ActiveCampaign’s linear campaign builder requires 30% more steps than Keap.

Keap offers a sales pipeline kanban board, automation of sales tasks, and all 1:1 and 1:many communications are visible in the CRM, making Keap the only tool you need to power sales growth.

Send powerful communications, get paid faster

Send 1:1 and 1:many emails and text messages automatically, and keep track of everything in our user-friendly CRM. Keap even provides you with a free dedicated phone line.

Put an end to wasted time going back-and-forth to set up appointments. With Keap it’s included, but with ActiveCampaign you’ll have to pay for a separate appointment tool.

Keap accepts payments online and can automate sending quotes, invoices, and payment reminders. Both online and offline payments can be tracked in the CRM. ActiveCampaign doesn’t support billing functions.

Pick the right platform

Keap’s Sales & Marketing Automation feels like hiring another you

Unlike ActiveCampaign, Keap supports your entire customer lifecycle, from marketing to sales to customer support. Don’t settle for piecemeal offerings—automate all tedious tasks so you can focus on work that moves the needle in your business.

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More Organization, Less Work, Better Value

  • Keap Appointments

    Appointments

    Send a link to your clients that lets them pick an available time to meet.

    Learn about Appointments

  • Keap Messages

    Messages

    Respond quickly to client needs, stay organized, and eliminate guesswork.

    Learn about Messages

  • Keap Appointments

    Pipeline

    Provides an interactive way to manage your leads and clients through the entire sales process.

    Learn about Pipeline

  • Keap Appointments

    Invoices & payments

    Your client simply hits the “pay now” button and the credit card on file is charged.

    Learn about Payments

  • Keap Appointments

    Dashboard

    See all your client activity and communications in one place.

    Get organized

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1326 reviews on G2

  • Awesome and Excellent CRM indeed!

    It has countless such highlights - presumably more than you will at any point require. It...

    Jafrul Ahsan

    Jan 23, 2022

  • It's Like Having An Extra Person In My Office

    I have used Keap for over 5 years and it is like having an admin and marketing person sat in...

    Simon Meadows

    Jan 21, 2022

  • Easy to use, even for a tech numpty like me!

    Keap is so easy to use and it works exactly as it says it should. Creates great automations...

    Rachel Fitz-Desorgher

    Jan 20, 2022

  • Best Email Software I've Used!

    Easy to use dashboard, very advanced email automation, and more! I've used so many providers...

    Trent McCloskey

    Jan 20, 2022

  • Keep has benefited me in so many ways. Keap gave me a coach and extensive training at no charge.

    Keep assigned me a personal success coach. They also gave me access to top level training...

    Jack Walker

    Jan 20, 2022

  • GOOD INTERACTIVE APP FOR BUSINESS OPERATIONS

    GOOD INTERACTIVE APP FOR BUSINESS OPERATIONS TO KEEP YOU AND TRACK AND GAUGE PROSPECTIVE...

    User in Alternative Medicine

    Jan 20, 2022

  • A user for the past 10 years

    The ability to create individual and specific campaigns for very specific registrants and then...

    Amit Bhandari

    Jan 20, 2022

  • Keap has been perfect for our small business!

    The customization is easy and effective for an out of the box...

    Christina O'Dell

    Jan 20, 2022

  • My CRM

    Its so robust. So much better than what I was...

    Mark Barton

    Jan 12, 2022

  • Awesome experience with Keap CRM

    These are the factors I like alot easy contact importing, sales management, campaign building,...

    MJ Ninja

    Dec 29, 2021

  • Keap Changes Everything!

    By far, the ability to use Keap to quickly create and build landing pages and email campaigns...

    User in Automotive

    Dec 28, 2021

  • Very good CRM i have ever seen

    Keap new interface is very simple and user-friendly. Email deliverability is very very good;...

    Muhammad Junaid Ul Haq

    Dec 28, 2021

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