Significantly lower cost per month

For small businesses with all levels of marketing skill

Business management software for established small businesses looking for a CRM with advanced sales and marketing automation, fully-customizable campaigns, and that integrates with their existing apps.

No prior marketing knowledge required

See immediate ROI with an easy-to-use, customizable platform

Hubspot Logo

Starts at $3200 per month + additional fees (4x more expensive)

For experienced marketers only

Inbound marketing software designed for marketing teams

Advanced knowledge of marketing technology required

Requires new processes and integrations to get started

Keap is your ally in lead capture

Any business is only as successful as the number of quality leads they capture.

Keap combines strategy with technology, offering built-in lead capture tools that convert then nurture your new leads into clients and customers.

Everything you need to automate the lead-capture process is included: customizable landing pages, web forms, ecommerce tools, and more.

HubSpot users are required to develop their own lead capture strategies.

Landing pages with Keap, the simple alternative

Drag and drop images, videos, lead forms, and other elements to the template to create stunning, on-brand designs. Keap's landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.

Hubspot landing pages are harder to build

The HubSpot landing page builder is for marketing and tech professionals with specialized skills. Additionally, the platform requires users to create individual modules on each page, adding more time to a task that demands speed.

Given the complexity of the HubSpot landing page builder, less tech-savvy users or those who create and publish several pages per campaign, purchase a third-party landing page builder.

Presidential Pools quadruples lead generation

With over 25 years in business, Presidential Pools & Spas is the contractor of its kind in Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k
Picture of Presidential Pools

Turn leads into customers

Deliver valuable, accessible marketing content to the right leads at the right time.

Keap is the clear choice for businesses ready to step up to an all-in-one CRM, marketing & sales automation platform that offers power with ease of use. The platform's marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.

HubSpot requires the user to formulate complex strategies and create processes within their CRMthen build marketing automation processes in separate modules. Users must build entire marketing automations from scratch in separate modules—an overly complicated process even for experienced marketers and technical systems professionals.

Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once. Keap has a 99.5% email deliverability rate and a 30-day average inbox rate of 83.25%. With best-in-class email deliverability, you can be assured that your marketing emails will get into your customers' inbox

Keap users can preview emails in mobile format. HubSpot does not offer this capability.

HubSpot does offer email templates, however, the designs are not industry-specific and require the user to have in-depth design and marketing experience.

No data available on HubSpot email deliverability.

Keap drives results

Before Keap, Jermaine Griggs, founder of, was hindered by manual business tools. With Keap Jermaine has:

  • Quadrupled his lifetime customer value
  • Reduced his work hours by 60%
  • Increased repeat sales by 80%
Picture of Jermaine Griggs

Keap connects with the tools you use most

Keap connects with over 215 applications.

Be better Organized

Both Keap and HubSpot offer a robust CRM and marketing automation platform.

Keap is the best automation builder on the market. (Ranked #1 CRM and marketing automation software by G2 Crowd.)

Mapping out entire funnels and applying automations is a breeze. Keap also includes landing pages and email templates you need to convert leads into customers.

Keap is a “visual” builder with simple-to-use drag and drop triggers, so you can decide what happens when a lead or client interacts with your site or clicks an email link. There's even an option to build multiple sequences all leading to the same goal.

Keap is ideal for contact management, follow-up, sales pipeline automation, and app integrations.

HubSpot separates their product into five categories: CRM, marketing features (called Marketing Hub), sales features (SalesHub), service features (Service Hub), and content management (HubSpot CMS). Needless to say, this paring out of capabilities adds layers of complexity and drives costs up.

The categories don't seamlessly integrate. For example, when HubSpot CRM users add contacts those contacts must, out of necessity, end up in Sales Hub. This doubling up of contacts can increase one's subscription contact tier pricing.

HubSpot appears to offer an impressive list of free automation tools but all require a high level of technical expertise to create and maintain.

LKR Social Media intelligently scales growth

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Keap, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000
Picture of Laura Roeder

Get Paid Faster

You can collect payments with both Keap and Hubspot, but one is much easier to use than the other.

Keap takes payments directly through the CRM and sends customers payment due reminders automatically based on their actions.

HubSpot requires an integration with an outside e-commerce provider.


Both Keap and Hubspot's pricing is based on the size and usage of the business.

Hubspot becomes expensive at a much faster rate as the contact database grows. In most cases, Hubspot will cost at least 300% more than Keap.

Automation adds up for Math Plus Academy

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Keap.

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%
Picture of Raj Shah

Keap vs. HubSpot: Which is right for you?

Keap is built for small businesses needing to get organized, save time, and increase revenue. HubSpot is built for teams with deep technical expertise and/or businesses with dedicated marketing departments.

Both Keap and HubSpot start below $100 per month and increase in cost as the number of contacts increase in the database. HubSpot becomes expensive at a much faster rate as the contact database grows. In most cases, HubSpot will cost at least 300% more than Keap.

Keap is ranked #1 CRM and marketing automation software by G2 Crowd.

Keap's powerful "visual" builder is much simpler to use.

Keap is a true, all-in-one CRM, sales & marketing solution, unlike HubSpot that is a collection of features sets individually priced.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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