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Keap vs. Mailchimp: All-in-one vs. piecemeal

Mailchimp offers a basic email broadcast platform and a few add-on features, whereas Keap is a fully integrated business automation solution providing email marketing, CRM, sales automation, appointments, invoicing, and more.

14-day free trial. No credit card required.

84% of Keap customers saw an increase in clients

Keap is rated 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Compare Keap vs. Mailchimp

Mailchimp is for broadcasting one-to-many communications. Keap allows you to manage both one-to-one and one-to-many communications in a single place, along with many other essential tools to manage your entire customer lifecycle effectively.


Keap Pro

Mailchimp Premium

Email marketing

Task management

Full CRM

Marketing automation


Phone support

Text message marketing

Business line (phone & text, US only)


Invoicing & payments

Free data migration support

Sales pipeline automation

Landing pages

Workflow automation

Dedicated account manager

Who chooses Keap vs. Mailchimp

Rapidly growing startup teams

Mailchimp may work for those with no leads or budget yet, but for startups planning to grow rapidly it’s worth investing in Keap from the beginning so there’s no downtime on changing systems later.

A more robust platform like Keap can:

  • Save time by automating repetitive tasks

  • Increase income with sophisticated lead management

  • Help the business stay organized as it grows quickly

  • Improve agility by consolidating many tools into one platform

Experienced small businesses

Some small businesses pay for the more advanced Mailchimp edition, but find that it still doesn’t do everything they need, and they have to cobble together multiple tools, paying for each separately.

Keap’s business automation software can manage the entire customer journey, in one place, for one price. Keap also integrates easily with other software where needed.

Capture quality leads and automate personalized follow-up

With Keap, you can capture a lead, add them to your CRM, automatically send a welcome message, and create a task for sales outreach... all in the same system. Mailchimp doesn’t have a sales pipeline tool.

Keap’s user-friendly landing pages provide drag-and-drop editing, a free image library, lead forms, and more, so you can create customized, on-brand designs.

In as little as 3 minutes, you can automate a repetitive task in Keap. Use it for a simple personalized follow-up message, or build out powerful multi-step campaigns. Mailchimp’s automations are limited compared to Keap.

Keap example of email marketing automation
Keap example of landing page builder
Keap example of invoice follow up and payment reminders
Keap example of email templates
Example of Keap CRM client management
Example Keap invoice and payment reminders

Easily manage all outreach in one system

Keap’s easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Choose from dozens of professionally designed templates and save your favorites.

Our advanced CRM lets you group contacts by business (ideal for B2B selling), see all individual and broadcast messages sent to each contact, and tag and segment leads however you need to.

Keap can send quotes, invoices, and payment due reminders. Accept payments via major credit and debit cards and ACH.

Photo of a woman writing on a pad of paper looking at the camera

Pick the best platform for growing small businesses

Since 2001, Keap has been the leader in small business automation. Mailchimp is trying to catch up, but Keap still stands apart with a larger feature set and unparalleled customer support, including:

  • 15 hours of migration services
  • Onboarding consulting to get you started faster
  • Lifecycle Automation strategy to plug the gaps in your business
  • Best practices to ensure no lead falls through the cracks
  • Workflow automation to streamline internal operations
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More sales, less work, better value

Find out why small businesses love Keap

G2's 2024 Spring Leader Small Business Badge

Rated 4.2 out of 5 based on 1527 reviews on G2

Experience Keap’s complete business automation solution.

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