Keap vs. Mailchimp:
All-in-one vs. piecemeal

There’s really no comparison. Mailchimp offers a basic email platform, but Keap is your all-in-one solution, offering both email marketing and marketing automation, PLUS powerful tools that will organize and grow your business.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

See how we stack up

If you’re a current or prospective Mailchimp customer you’ll need to purchase other single-purpose tools to get even close to what Keap offers.


Keap Grow

Keap Pro


Email Marketing

Task Management


SMS & domestic business line


Quotes, Invoicing & Payments

Landing Pages

Marketing Automation

Dedicated Account Manager

Capture quality leads and build out powerful campaigns

Keap’s built-in lead capture tools convert your new leads into clients and customers. Mailchimp’s platform lacks the functionality and power of Keap.

Keap’s user-friendly landing pages provide drag and drop images, videos, and lead forms, to create customized, on-brand designs. Mailchimp’s landing pages are very rudimentary and limited.

Keap’s flexible, customizable tool creates a sequence of automated email messages based on timed triggers and client actions. Mailchimp’s email marketing platform offers minimal database management and organizational functions.

Mailchimp is okay for email, but Keap is essential to grow your business

Keap’s easy-to-use email templates can be quickly customized, launched, and optimized on the fly. While Mailchimp touts its email marketing platform, Keap’s 99.5% email deliverability rate ensures your marketing emails actually get read.

Keap is specifically built for small businesses that need to get organized, save time, and increase revenue. Mailchimp requires a third-party CRM to perform lead follow-up and other organizational tasks.

Keap works directly through the CRM to send customer payment due reminders. Mailchimp doesn’t accept payments and users must purchase third-party apps to make transactions.

Pick the right platform

Pick the right platform

Keap provides far more follow-up, organization, sales and customization capabilities than Mailchimp. So, don’t settle for piecemeal platforms. Mailchimp offers adequate bulk email capability, but Keap is your true all-in-one CRM, sales, and marketing solution.

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Be more organized and efficient

#1 all-in-one CRM, sales and marketing automation platform

G2's 2021 Summer Leader Badge

Rated 4.1 out of 5 based on 1174 reviews on G2

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