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Keap vs. Ontraport: Service-based businesses vs. internet businesses

Keap is an all-in-one software built for service-based and B2B small businesses, providing tools to automate and personalize a hands-on sales process. Ontraport is targeted to internet marketers who don’t need features like appointments and quotes.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Service and support makes a difference

Keap is a service-based business designed for service-based businesses. Unlike Ontraport, Keap provides phone support and 24/7 chat support for all plans, and has all the features needed for a personalized sales process.

Features

Keap Pro

Keap Max

Ontraport Plus

Email Marketing

Task management

CRM

Marketing automation

Business phone line

Text marketing

Landing pages

Appointments

Quotes

Invoicing & payments

Phone support

Lead scoring

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  • Unlimited access to the Keap support team has made my decision to move from Ontraport easy. This team really cares!

    Nichole Joubert, Trendy Carrot Marketing

  • It was amazing how quickly coaches moved over my automation, making it faster to start generating leads.

    Lira Kay, School of Inspired Life

  • Email marketing is so important to my business, Keap made it easy to grow my business through marketing automation.

    April Tate, Genesis Travel Agency

Who chooses Keap vs. Ontraport?

Small businesses with a hands-on sales process

Service-based businesses with a high-touch sales process involving multiple follow-ups, meetings with prospects, quotes, contracts, and invoices, typically find Keap to be the best all-in-one sales and marketing software for their needs.

Keap provides the flexibility needed for a personalized sales experience while automating tedious-yet-important tasks such as:

  • Lead capture and follow-up

  • Appointment setting

  • Generating quotes and invoices

  • Sales pipeline and task management

  • Sending payment reminders

Growth-focused teams wanting personalized support

Only Ontraport’s most expensive enterprise plan includes personalized service. All Keap customers get phone support and 24/7 chat support. Keap Pro and Max customers also get a dedicated Customer Support Representative.

Helping customers achieve their business goals is a top priority at Keap, so you’ll find a wealth of free support and service upgrades like:

  • Dedicated onboarding coach (free)

  • Migration services (free and paid)

  • How-to workshops from Keap Academy (free)

  • Small business expert coaching (free and paid)

  • Thriving entrepreneur user community (free)

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Capture quality leads and build out powerful campaigns

Keap makes it easy to quickly add contacts whether you scan business cards with the Keap mobile app, collect lead info online or by phone or email. Keap’s powerful CRM shows all messages and client info in one place.

Keap’s user-friendly landing pages provide drag-and-drop images, videos, and lead forms to create customized, on-brand designs. Add checkout forms with upsells and coupon codes.

Keap’s flexible, customizable Campaign Builder creates a sequence of automated emails and text messages based on timed triggers and client actions. Pre-built Easy Automations can be set up in as little as 3 minutes!

Big-company professionalism for small businesses

Keap’s easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Once you have a custom design you like, save it as your own template to use again and again!

Say goodbye to messaging back and forth to find a time to meet. With Keap, create your personal booking link, synced with your calendar, and let them choose a time that works for both of you.

Easily generate quotes and invoices with one-click payment links. Set up Keap to automatically send payment reminders. You can even create payment plans and recurring subscription payments.

Pick the right platform

Built for how you do business

With all the tools that service-based businesses need, combined with phone support and expert coaching, Keap provides the level of service that entrepreneurs and their teams need to grow fast and scale smart. Start a free trial now to see Keap in action for yourself, or talk to a small business expert about how Keap can help you reach your business goals.

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More Organization, Less Work, Better Value

  • Keap Appointments

    Appointments

    Send a link to your clients that lets them pick an available time to meet.

    Learn about Appointments

  • Keap Messages

    Messages

    Respond quickly to client needs, stay organized, and eliminate guesswork.

    Learn about Messages

  • Keap Appointments

    Pipeline

    Provides an interactive way to manage your leads and clients through the entire sales process.

    Learn about Pipeline

  • Keap Appointments

    Invoices & payments

    Your client simply hits the “pay now” button and the credit card on file is charged.

    Learn about Payments

  • Keap Appointments

    Dashboard

    See all your client activity and communications in one place.

    Get organized

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1365 reviews on G2

  • Keap does a lot!

    Keap automates many different marketing tasks that are extremely valuable for business,...

    Cody Hopkins

    Apr 28, 2022

  • We LOVE Keap

    The marketing automation in Keap is the best on the market, in my opinion. Keap makes building...

    Jennifer Holloway

    Apr 19, 2022

  • Owner - Miriam's Treasure Chest

    Navigation of system and convenience of documents...

    Neshon Powell

    Apr 18, 2022

  • All-in-one with great support

    I like that I can do almost everything I need to do in business with just one robust...

    Donovan Dreyer

    Mar 28, 2022

  • Great system for automated email campaigns

    I use Keap to send out a series of reminders for upcoming trips we host. It's really easy to...

    Carol White

    Mar 28, 2022

  • Nicely designed package that offers the best E-Commerce marketing tools.

    Campaign management is very powerful yet easy to set...

    Pete Challinger

    Mar 23, 2022

  • Powerful all-in-one automation software for small businesses

    Built with small businesses' needs in mind, it has everything a small business owner will need...

    User in Primary/Secondary Education

    Mar 23, 2022

  • CRM Built for Email Marketing Automations with Easy Automations

    Keap is an affordable marketing platform that helps to automate business marketing sales, and...

    Sharry Anne

    Mar 12, 2022

  • Innovative, easy to use, and with an amazing community that surrounds it.

    The interface is extremely user-friendly and intuitive. Keap will provide help along the way...

    Heather Olsen

    Feb 25, 2022

  • Easy to use.

    Keap is becoming popular now a days, its good marketing suites for all small businesses and...

    Vall Pereira

    Feb 24, 2022

  • Love everything about this service

    We love the easy to use aspect of Keap and the organization of the platform. Easy to navigate...

    Administrator in Health, Wellness and Fitness

    Feb 17, 2022

  • Keap Max Classic

    Ability to set reminder tasks, tagging customers and prospects for upcoming...

    Administrator in Music

    Feb 17, 2022

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