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Keap vs. Ontraport: Service-based businesses vs. internet businesses

Keap is a business automation platform built for service-based and B2B small businesses, providing tools to automate and personalize a hands-on sales process. Ontraport is targeted to internet marketers who don’t need features like appointments and quotes.

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84% of Keap customers saw an increase in clients

Keap is rated 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Service and support makes a difference

Keap is a service-based business designed for service-based businesses. Unlike Ontraport, Keap provides phone support and 24/7 chat support for all plans, and has all the features needed for a personalized sales process.


Keap Pro

Keap Max

Ontraport Pro

Email Marketing

Task management


Marketing automation

Business phone line

Text marketing

Landing pages



Invoicing & payments

Phone support

Lead scoring

Workflow automation

Who chooses Keap vs. Ontraport?

Small businesses with a hands-on sales process

Service-based businesses with a high-touch sales process involving multiple follow-ups, meetings with prospects, quotes, contracts, and invoices, typically find Keap to be the best all-in-one sales and marketing software for their needs.

Keap provides the flexibility needed for a personalized sales experience while automating tedious-yet-important tasks such as:

  • Lead capture and follow-up

  • Appointment setting

  • Generating quotes and invoices

  • Sales pipeline and task management

  • Sending payment reminders

Growth-focused teams wanting personalized support

Only Ontraport’s most expensive enterprise plan includes personalized service. All Keap customers get phone support and 24/7 chat support. Keap Pro and Max customers also get a dedicated Customer Success Manager.

Helping customers achieve their business goals is a top priority at Keap, so you’ll find a wealth of free support and service upgrades like:

  • Dedicated onboarding coach (free)

  • Migration services (free and paid)

  • How-to workshops from Keap Academy (free)

  • Small business expert coaching (free and paid)

  • Thriving entrepreneur user community (free)

Capture quality leads and build out powerful campaigns

Keap makes it easy to quickly add contacts whether you scan business cards with the Keap mobile app, collect lead info online or by phone or email. Keap’s powerful CRM shows all messages and client info in one place.

Keap’s user-friendly landing pages provide drag-and-drop images, videos, and lead forms to create customized, on-brand designs. Add checkout forms with upsells and coupon codes.

Keap’s flexible, customizable Campaign Builder creates a sequence of automated emails and text messages based on timed triggers and client actions. Pre-built Easy Automations can be set up in as little as 3 minutes!

Keap example of lead capture contact
Keap landing page builder
Example of Keap campaign builder
Example of Keap email templates
Keap in app appointment reminders
Keap payment reminder example

Big-company professionalism for small businesses

Keap’s easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Once you have a custom design you like, save it as your own template to use again and again!

Say goodbye to messaging back and forth to find a time to meet. With Keap, create your personal booking link, synced with your calendar, and let them choose a time that works for both of you.

Easily generate quotes and invoices with one-click payment links. Set up Keap to automatically send payment reminders. You can even create payment plans and recurring subscription payments.

Photo of a woman writing on a pad of paper looking at the camera

Built for how you do business

With all the tools that service-based businesses need, combined with phone support and expert coaching, Keap provides the level of service that entrepreneurs and their teams need to grow fast and scale smart. Start a free trial now to see Keap in action for yourself, or talk to a small business expert about how Keap can help you reach your business goals.

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More sales, less work, better value

Find out why small businesses love Keap

G2's 2024 Spring Leader Small Business Badge

Rated 4.2 out of 5 based on 1527 reviews on G2

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